Comments on: Measuring Social Media Campaigns

By: WAX agency

WAX agency — Mon, 25 Oct 2010 07:13:18 +0000

Measuring Social Media Campaigns — Social Media Optimization http://ht.ly/2YJXU

By: Rhea O'Connor

Rhea O'Connor — Mon, 25 Oct 2010 07:13:18 +0000

Measuring Social Media Campaigns — Social Media Optimization http://ht.ly/2YJXD

By: Measuring Social Media Campaigns « Practical PR

Measuring Social Media Campaigns « Practical PR — Wed, 20 May 2009 22:11:09 +0000

[...] http://www.netstrategies.com/2009-march/chris-lakes-10-ways-to-measure-social-media-success.html http://social-media-optimization.com/2007/08/measuring-social-media-campaigns-2/ Possibly related posts: (automatically generated)Obama’s use of social media10 ways to [...]

By: Measuring Social Media Campaigns « Strategic Social Media

Measuring Social Media Campaigns « Strategic Social Media — Fri, 15 May 2009 23:02:01 +0000

[...] http://social-media-optimization.com/2007/08/measuring-social-media-campaigns-2/ [...]

By: Marketing Lens - Today’s Top Blog Posts on Marketing - Powered by SocialRank

Mon, 01 Oct 2007 09:25:13 +0000

[...] Measuring Social Media Campaigns [...]

By: David Wilson

David Wilson — Thu, 09 Aug 2007 15:31:57 +0000

some great points about why engagement and influence are important metrics to use Katie and Adam.

David

By: Katie Paine

Katie Paine — Thu, 09 Aug 2007 13:36:53 +0000

The reason why Social Media Measurement has spawned such discussion is that “R” in ROI changes from campaign to campaign. Not everyone dives into Social Media to generate conversion. Many are there to listen to customers and improve products and better understand the marketplace. Others are there to change minds, educate the marketplace or simply inform. That’s why we are all gravitating to engagement and influence because we’re not all agreeing on what return to expect.

By: Adam Snider

Adam Snider — Wed, 08 Aug 2007 17:31:46 +0000

Engagement and Influence are two of the biggest ones, in my opinion. Conversion is also important, though it’s sometimes harder to measure.

Just because you aren’t getting sale directly from your social media campaigns (ex: an article making it to the Digg front page) doesn’t mean that people aren’t hearing about you as a result, and purchasing something later (i.e.: an indirect conversion).

By: Glen Allsopp

Glen Allsopp — Wed, 08 Aug 2007 11:04:20 +0000

Yesterday a post of mine was linked too by 3 of the Technorati Top 100 blogs and although thats no digg homepage it still shows the social media side of things worked well