From the monthly archives:

August 2007

Social Media Links

Some of the more interesting social media articles that I have come across this week:

  • Fark Sends Twice As Much Traffic As Netscape. Interesting story from Scoreboard Media how in three different examples that Fark sent more traffic to their site than Netscape.
  • What are the top 150 marketing blogs? Well Pablo explains how Ad Age and Todd And’s Top 150 Marketing Blogs came up with the list. Why is the list important? Because Ad Age is going to use the blogs on the top 150 for industry news, quotes, etc in their print media generating a lot of publicity for those blogs. The full blog list is here.
This is a preview of Social Media Links. Read the full post (207 words, 1 image, estimated 50 secs reading time)

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Creating Buzz Online For New Products

Interesting study from Nielsen BuzzMetrics called The Origin & Impact of CPG New Product Buzz(PDF). After analyzing blog buzz volume, ad spending, purchase intentions and actual product sales, Nielsen found the best predictor of buzz for newly launched consumer packaged goods is a large advertising budget.

Well that was the lead paragraph in the Internet Retailer article, which went on to say:

This is a preview of Creating Buzz Online For New Products. Read the full post (409 words, 1 image, estimated 1:38 mins reading time)

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