Archive for September, 2007
Friday Morning Links
As we head into the weekend, here are some of the social media stories that caught my eye this week
- Delicious Redesigns, Drops the Dots & Adds New Features : Screenshots – Loren has the scoop on the new Delicious look
- The Questions Corporations ask about Social Media – Great article by Jeremiah on what is hearing from companies about implementing social media strategies
- 4 Up-and-Coming Social News, Networking and Bookmarking Sites You Should Know – One of these is Shoutwire which I have found can send a significant amount of traffic to a site.
Filed under Social Media Marketing, Social Media Optimization : Comments (0) : Sep 14th, 2007
ShopLocal.com adds social networking to site
The battle for holiday shoppers is reading up already and one comparison shipping network is hoping that social content will make it the big winner this winter.
According to Internet Retailer, comparison shopping site ShopLocal.com has added “community” features that enable shoppers to create a profile, search through thousands of product reviews, join a discussion on Hot Deals and track prices, all of which can be shared with other site users.
Filed under Social Media Optimization : Comments (1) : Sep 14th, 2007
Social Networks for Professionals
The Wall Street Journal of all people had an interesting article recently titled Social Networking Goes Professional (free). While many of us are well aware on the professional social network LinkedIn, niche social networks aimed at professionals in specific industries are sprouting up almost on a daily basis. The WSJ article highlighted one of these networks, Sermo.com, a social-networking site for licensed physicians. There are over 25,000 doctors who use this site on a regular basis.
Filed under Social Media Marketing, Social Media Optimization : Comments (2) : Sep 13th, 2007
A Social Network for the Affluent
Following up on yesterday’s post about how niche social networks are the future, I was very interested to read in the NYT about a new niche social site for the affluent called aSmallWorld.net.
aSmallWorld.net, an invitation only social site, has grown from about 500 members to about 150,000 registered users.
Users are mostly young — 32 on average. Many have graduate degrees and a taste for living extravagantly on more than one continent. Sixty-five percent are from Europe, 20 percent from the United States and the rest scattered around the globe.
Filed under Social Media Marketing, Social Media Optimization : Comments (11) : Sep 11th, 2007
The Future of Social Networks
During a phone conversation with my dad last week about why so many Americans are buying English premier League soccer teams we got talking about the really high amounts of money being spent on these teams. As I started to pontificate about how these owners could recoup their money, I realized that what I was talking about was the future of social media. It is my belief that over the next 18 months that people will migrate from large general social sites like MySpace to niche sites that are built around their common interest or passion.
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (7) : Sep 10th, 2007
GM Gets Social Media
Maybe it was from reading too many Facebook style articles but I admit I was a little skeptical when I saw the headline that GM Europe was launching a groundbreaking “Social Media Newsroom“. But when I read the article and visited the new GM Europe web site I have to admit I like their approach, although I would not call it groundbreaking.
It appears that someone from GM has been paying attention to social media, but instead of building a social network like Wal-Mart, GM has decided to test the waters using existing resources.
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (2) : Sep 6th, 2007
Orbitz Joins Social Networking Bandwagon
Orbitz is the latest travel company to jump on the social media bandwagon according to an article in the New York Times. The Orbitz site now features Traveler Update, which is meant to help visitors make travelers share tips and ideas to make airline travel a little easier.
“This is an engagement tool for us,” said Randy Susan Wagner, the company’s chief marketing officer. “Instead of Orbitz just throwing customers a lifeline with the information we offer, we’re allowing travelers to throw lifelines to others.”
Filed under Social Media Marketing, Social Media Optimization : Comments (2) : Sep 5th, 2007
8 Reasons to Start Using Facebook for Business Today
That was the headline in an article in the American Chronicle recently. The summary of the story was “The viral and highly informative social network Facebook makes it a perfect marketing tool for many businesses. The top eight benefits of the Web site are detailed in this American Chronicle article, including the site’s high percentage of daily users.”
Facebook is a really hot topic on social network circles so I clicked through to read the article to see what the ideas were. Using Facebook from a business standpoint is relatively new to many marketers and product managers so I was intrigued to see what the 8 reasons were. These were them:
Filed under Social Media Marketing, Social Media Optimization : Comments (6) : Sep 4th, 2007
Social Media Questions For Wendy Piersall
This week Wendy Piersall steps into the interview chair as part of our ongoing series of interviewing the top people in the social media marketing space.
Over the past year Wendy’s has been busy expanding her blogging empire and increasing her visibility online. In addition to her main blog Wendy has also found the time to launch a second blog called Shoestring Smarts and she also has a site on Entrepreneur.com called Inspired Business Growth.
Wendy, your blog has really taken off over the last twelve months Can you tell me about your decision to launch a blog
Filed under Brand Marketing, Interviews, Social Media Marketing, Social Media Optimization : Comments (7) : Sep 3rd, 2007
