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	<title>Comments on: A Failed Facebook Marketing Campaign</title>
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	<description>Merging of Traditional Media, SEM and Social Marketing</description>
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		<title>By: Get Social &#124; dcudice3c</title>
		<link>http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-2/#comment-83587</link>
		<dc:creator>Get Social &#124; dcudice3c</dc:creator>
		<pubDate>Fri, 09 Dec 2011 13:34:10 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-83587</guid>
		<description>[...] is a need for social to be genuine, and again, cited a real need for transparency. He referenced Wal*Mart&#8217;s failed Facebook campaign, where their phoney cross-country campaign was found out to be a fake, with real Wal*Mart [...]</description>
		<content:encoded><![CDATA[<p>[...] is a need for social to be genuine, and again, cited a real need for transparency. He referenced Wal*Mart&#8217;s failed Facebook campaign, where their phoney cross-country campaign was found out to be a fake, with real Wal*Mart [...]</p>
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		<title>By: The 5 Biggest Social Media Blunders by Fortune 500 Companies</title>
		<link>http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-2/#comment-83585</link>
		<dc:creator>The 5 Biggest Social Media Blunders by Fortune 500 Companies</dc:creator>
		<pubDate>Fri, 09 Dec 2011 05:40:57 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-83585</guid>
		<description>[...] Learn more about this here: A Failed Facebook Marketing Campaign [...]</description>
		<content:encoded><![CDATA[<p>[...] Learn more about this here: A Failed Facebook Marketing Campaign [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Facebook Marketing &#8211; 100 Tools and Tips to Tap the Facebook Customer Base &#124; Social Media Pathways</title>
		<link>http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-2/#comment-82821</link>
		<dc:creator>Facebook Marketing &#8211; 100 Tools and Tips to Tap the Facebook Customer Base &#124; Social Media Pathways</dc:creator>
		<pubDate>Thu, 01 Sep 2011 18:07:54 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-82821</guid>
		<description>[...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.&#8217;s Facebook marketing campaign wasn&#8217;t a success, and what your company can learn from its mistakes. [...]</description>
		<content:encoded><![CDATA[<p>[...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.&#8217;s Facebook marketing campaign wasn&#8217;t a success, and what your company can learn from its mistakes. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base &#171; Bellwort Technologies Pvt. Ltd.</title>
		<link>http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-2/#comment-82080</link>
		<dc:creator>The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base &#171; Bellwort Technologies Pvt. Ltd.</dc:creator>
		<pubDate>Wed, 29 Jun 2011 10:01:48 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-82080</guid>
		<description>[...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.&#8217;s Facebook marketing campaign wasn&#8217;t a success, and what your company can learn from its mistakes. [...]</description>
		<content:encoded><![CDATA[<p>[...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.&#8217;s Facebook marketing campaign wasn&#8217;t a success, and what your company can learn from its mistakes. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base &#124; The Social Marketing Webiste</title>
		<link>http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-2/#comment-82023</link>
		<dc:creator>The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base &#124; The Social Marketing Webiste</dc:creator>
		<pubDate>Tue, 21 Jun 2011 20:36:36 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-82023</guid>
		<description>[...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.&#8217;s Facebook marketing campaign wasn&#8217;t a success, and what your company can learn from its mistakes. [...]</description>
		<content:encoded><![CDATA[<p>[...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.&#8217;s Facebook marketing campaign wasn&#8217;t a success, and what your company can learn from its mistakes. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Facebook Updates &#124; Success Online</title>
		<link>http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-2/#comment-81457</link>
		<dc:creator>Facebook Updates &#124; Success Online</dc:creator>
		<pubDate>Mon, 02 May 2011 21:56:49 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-81457</guid>
		<description>[...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.&#8217;s Facebook marketing campaign wasn&#8217;t a success, and what your company can learn from its mistakes. [...]</description>
		<content:encoded><![CDATA[<p>[...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.&#8217;s Facebook marketing campaign wasn&#8217;t a success, and what your company can learn from its mistakes. [...]</p>
]]></content:encoded>
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		<title>By: 4 Things CMOs Shouldn&#8217;t Overlook in 2011 &#124; Conversational Marketing</title>
		<link>http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-2/#comment-81342</link>
		<dc:creator>4 Things CMOs Shouldn&#8217;t Overlook in 2011 &#124; Conversational Marketing</dc:creator>
		<pubDate>Wed, 20 Apr 2011 13:39:47 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-81342</guid>
		<description>[...] waters. Back in 2007, Walmart (an early adopter of social media) thought it would be a good idea to monitor and restrict comments on a new branded Facebook [...]</description>
		<content:encoded><![CDATA[<p>[...] waters. Back in 2007, Walmart (an early adopter of social media) thought it would be a good idea to monitor and restrict comments on a new branded Facebook [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Social Media Fail Compilation - daanjansonius.com / daanjansonius.com</title>
		<link>http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-2/#comment-81331</link>
		<dc:creator>Social Media Fail Compilation - daanjansonius.com / daanjansonius.com</dc:creator>
		<pubDate>Mon, 18 Apr 2011 20:31:57 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-81331</guid>
		<description>[...] Fail One company that pops in my head first is Wal-Mart. Nevertheless I think they do a great job at continuously trying to engage with their clients. The [...]</description>
		<content:encoded><![CDATA[<p>[...] Fail One company that pops in my head first is Wal-Mart. Nevertheless I think they do a great job at continuously trying to engage with their clients. The [...]</p>
]]></content:encoded>
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		<title>By: Expectations of Facebook Marketing - AllanWoodstrom.com</title>
		<link>http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-2/#comment-81325</link>
		<dc:creator>Expectations of Facebook Marketing - AllanWoodstrom.com</dc:creator>
		<pubDate>Fri, 15 Apr 2011 01:46:15 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-81325</guid>
		<description>[...] Developers Network – Facebook.comA Failed Facebook Marketing Campaign (About Walmart) – Social Media Optimization BlogFacebook Marketing Stunt Backfires – Marketing Pilgrim   This entry is filed under Advertising, [...]</description>
		<content:encoded><![CDATA[<p>[...] Developers Network – Facebook.comA Failed Facebook Marketing Campaign (About Walmart) – Social Media Optimization BlogFacebook Marketing Stunt Backfires – Marketing Pilgrim   This entry is filed under Advertising, [...]</p>
]]></content:encoded>
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	<item>
		<title>By: De Social Ranking Factors 2011 &#124; Social Media in bedrijf</title>
		<link>http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-2/#comment-80985</link>
		<dc:creator>De Social Ranking Factors 2011 &#124; Social Media in bedrijf</dc:creator>
		<pubDate>Tue, 15 Mar 2011 10:18:57 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-80985</guid>
		<description>[...] not properly study a social network&#8217;s ethics before approaching it, is Wal-Mart. The company failed to launch an effective social campaign by restricting the comments and feedback section on its Facebook page. The closed discussion board [...]</description>
		<content:encoded><![CDATA[<p>[...] not properly study a social network&#8217;s ethics before approaching it, is Wal-Mart. The company failed to launch an effective social campaign by restricting the comments and feedback section on its Facebook page. The closed discussion board [...]</p>
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