Comments on: A Failed Facebook Marketing Campaign http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/ Merging of Traditional Media, SEM and Social Marketing Wed, 17 Mar 2010 00:50:39 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base- Yamin Malik http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-1/#comment-75089 The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base- Yamin Malik Tue, 29 Dec 2009 09:17:16 +0000 http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-75089 [...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.’s Facebook marketing campaign wasn’t a success, and what your company can learn from its mistakes. [...] [...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.’s Facebook marketing campaign wasn’t a success, and what your company can learn from its mistakes. [...]

]]> By: 100 Tools and Tips for Travel Agents to Leverage Facebook's 300 Million Members | Travel Agent Survival Guide http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-1/#comment-74650 100 Tools and Tips for Travel Agents to Leverage Facebook's 300 Million Members | Travel Agent Survival Guide Wed, 18 Nov 2009 04:39:04 +0000 http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-74650 [...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.’s Facebook marketing campaign wasn’t a success, and what your company can learn from its mistakes. [...] [...] A Failed Facebook Marketing Campaign: Discover why Wal-Mart Stores Inc.’s Facebook marketing campaign wasn’t a success, and what your company can learn from its mistakes. [...]

]]> By: Avoid the 7 Deadly Sins of Social Media Marketing | Gelfand Design http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-1/#comment-74574 Avoid the 7 Deadly Sins of Social Media Marketing | Gelfand Design Wed, 11 Nov 2009 20:24:53 +0000 http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-74574 [...] lock out your Facebook wall (like Walmart did) or disable comments on your blog out of fear that someone will post something negative. It’s [...] [...] lock out your Facebook wall (like Walmart did) or disable comments on your blog out of fear that someone will post something negative. It’s [...]

]]> By: Nick Hogan http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-1/#comment-75607 Nick Hogan Wed, 04 Nov 2009 19:01:09 +0000 http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-75607 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">More old and good: A Failed Facebook Marketing Campaign - http://bit.ly/4goXjn</span></span> More old and good: A Failed Facebook Marketing Campaign – http://bit.ly/4goXjn

]]> By: Ignacio http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-1/#comment-75608 Ignacio Thu, 29 Oct 2009 20:45:22 +0000 http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-75608 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">A Failed Facebook Marketing Campaign — Social Media Optimization http://bit.ly/1YzltM</span></span> A Failed Facebook Marketing Campaign — Social Media Optimization http://bit.ly/1YzltM

]]> By: Lindsay Fultz http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-1/#comment-75609 Lindsay Fultz Thu, 15 Oct 2009 16:35:28 +0000 http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-75609 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Target vs Walmart. 2 very different SM experiences. http://bit.ly/4goXjn</span></span> Target vs Walmart. 2 very different SM experiences. http://bit.ly/4goXjn

]]> By: How to Approach a Social Media Marketing Campaign http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-1/#comment-74431 How to Approach a Social Media Marketing Campaign Wed, 14 Oct 2009 09:17:09 +0000 http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-74431 [...] of having a discussion board came across as an effort to control the message of the campaign, notes David Wilson, and backfired spectacularly. The community’s response was to ridicule the lack of [...] [...] of having a discussion board came across as an effort to control the message of the campaign, notes David Wilson, and backfired spectacularly. The community’s response was to ridicule the lack of [...]

]]> By: Eric http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-1/#comment-74380 Eric Wed, 07 Oct 2009 20:53:09 +0000 http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-74380 This article doesnt account for the fact that the base demographic is probably already decidedly biased against Walmart and for Target. Target was smart to market in this space...not its execution necessarily (although it may have been decent/good). Walmart just chose a place to setup a campaign where the demographic is naturally pitched against them so anything they wouldve done that has a public forum attached would have attracted this negative attention on its forums. Walmart is a lightning rod for criticism of all things Corporate America so naturally people are going to use their forum as an outlet of their criticism like moths are attracted to light. So the article overstates the importance of the execution and completely neglects the actual setting/demographic/market in which the campaign was launched that probably accounted for why Walmart was unsuccessful to this magnitude. This article doesnt account for the fact that the base demographic is probably already decidedly biased against Walmart and for Target. Target was smart to market in this space…not its execution necessarily (although it may have been decent/good).

Walmart just chose a place to setup a campaign where the demographic is naturally pitched against them so anything they wouldve done that has a public forum attached would have attracted this negative attention on its forums. Walmart is a lightning rod for criticism of all things Corporate America so naturally people are going to use their forum as an outlet of their criticism like moths are attracted to light.

So the article overstates the importance of the execution and completely neglects the actual setting/demographic/market in which the campaign was launched that probably accounted for why Walmart was unsuccessful to this magnitude.

]]> By: Elisha Dang http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-1/#comment-75610 Elisha Dang Tue, 06 Oct 2009 00:17:51 +0000 http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-75610 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">2. A failed Facebook Marketing Campaign http://tinyurl.com/5tunq2 Old post, but still a good read. #SocialMedia #Marketing #Advertising</span></span> 2. A failed Facebook Marketing Campaign http://tinyurl.com/5tunq2 Old post, but still a good read. #SocialMedia #Marketing #Advertising

]]> By: Social Media Strategies Conference 2009 « Social Media Marketing http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/comment-page-1/#comment-74317 Social Media Strategies Conference 2009 « Social Media Marketing Fri, 25 Sep 2009 18:59:04 +0000 http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/#comment-74317 [...] Walmart [...] [...] Walmart [...]

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