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	<title>Comments on: Consumers Trust Online Reviews</title>
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	<description>Merging of Traditional Media, SEM and Social Marketing</description>
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		<title>By: In Anonymous We Trust &#171; Taking Aim</title>
		<link>http://social-media-optimization.com/2007/10/consumers-trust-online-reviews/comment-page-1/#comment-56609</link>
		<dc:creator>In Anonymous We Trust &#171; Taking Aim</dc:creator>
		<pubDate>Mon, 14 Jul 2008 15:45:44 +0000</pubDate>
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		<description>[...] marketers, but it has also given rise to a troubling phenomenon … consumers are now putting their trust, and basing their buying decisions, on anonymous postings from people they’ve never [...]</description>
		<content:encoded><![CDATA[<p>[...] marketers, but it has also given rise to a troubling phenomenon … consumers are now putting their trust, and basing their buying decisions, on anonymous postings from people they’ve never [...]</p>
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		<title>By: En qué confían los clientes &#124; Espira Tecnologías Web</title>
		<link>http://social-media-optimization.com/2007/10/consumers-trust-online-reviews/comment-page-1/#comment-20341</link>
		<dc:creator>En qué confían los clientes &#124; Espira Tecnologías Web</dc:creator>
		<pubDate>Mon, 22 Oct 2007 14:39:00 +0000</pubDate>
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		<description>[...] Según un estudio de Deloitte, que vemos reflejado en Social Media Optimization, el 62% de los usuarios en Internet leen las revisiones de los productos que otros usuarios hacen en la Web donde están comprando, y que además son relevantes a la hora de tomar la decisión de compra. [...]</description>
		<content:encoded><![CDATA[<p>[...] Según un estudio de Deloitte, que vemos reflejado en Social Media Optimization, el 62% de los usuarios en Internet leen las revisiones de los productos que otros usuarios hacen en la Web donde están comprando, y que además son relevantes a la hora de tomar la decisión de compra. [...]</p>
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		<title>By: Product Reviews &#187; Consumers Trust Online Reviews</title>
		<link>http://social-media-optimization.com/2007/10/consumers-trust-online-reviews/comment-page-1/#comment-20194</link>
		<dc:creator>Product Reviews &#187; Consumers Trust Online Reviews</dc:creator>
		<pubDate>Fri, 19 Oct 2007 11:59:55 +0000</pubDate>
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		<description>[...] David Wilson wrote an interesting post today on Consumers Trust Online ReviewsHere&#8217;s a quick excerptFollowing up on yesterdays post about how Customer Reviews Becoming More Important, it appears that consumer product reviews are also credible, at least according to a Deloitte Consumer Product Group-sponsored study. &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] David Wilson wrote an interesting post today on Consumers Trust Online ReviewsHere&#8217;s a quick excerptFollowing up on yesterdays post about how Customer Reviews Becoming More Important, it appears that consumer product reviews are also credible, at least according to a Deloitte Consumer Product Group-sponsored study. &#8230; [...]</p>
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