Comments on: No Reputation Management Plan In Place

By: 38 Must Reads on Online Reputation Management

38 Must Reads on Online Reputation Management — Mon, 24 Mar 2008 18:49:18 +0000

[...] Fighting off Negative Publicity and Affiliates in the SERPs – SEOBook Tips for Controlling the Top 10 – Wolfhowl 17 Search Engine Reputation Management Tips – Search Insider A Best Practice Primer to Search Engine Reputation Management – Brandcurve Using Search for Reputation Management – Search Engine Watch Article Marketing Can Be Your Best Reputation Management Tool – ACP 10 Ways to Fix a Google Reputation Nightmare – Marketing Pilgrim Advanced Reputation Management with Profiles & Presell Pages – Copybrighter Reputation Management & Search: Avoiding Chunnel Vision – Endless Plain [...]

By: 38 Must Reads on Online Reputation Management

38 Must Reads on Online Reputation Management — Mon, 24 Mar 2008 18:49:18 +0000

By: Lisa Young

Lisa Young — Tue, 06 Nov 2007 21:56:24 +0000

The spread of social media and its inclusion into the major engines makes it a serious reputation management issue. Many corporations greatly underestimate the speed that user generated content is indexed by the major search engines.

The other problem is the fragmentation of corporate marketing efforts by various agencies. Their Web, PR, Search, Print, TV and Radio efforts are run by separate agencies or departments. Getting all these groups together to develop a cohesive, multi-channel reputation management strategy could be quite a feat.

By: Lisa

Lisa — Tue, 30 Oct 2007 12:50:05 +0000

Couldn’t agree more. I can’t tell you how many companies simply wait until it is too late to determine how they will respond to crisis communication via social media.

By: Go Beyond Blogger Outreach, Embrace Community Marketing & Relations at Emergence Media

Mon, 29 Oct 2007 08:11:33 +0000

[...] Dave Wilson recently wrote on a BtoB report that reveal that 57% of marketing executives say they do not have a crisis plan in place in case of any crisis that can lead to negative coverage, declining sales, or reduced profitability. And 53% have experienced such crises. [...]

By: 11 Top Online Marketing Quotes for Week Ending 10-26-07

11 Top Online Marketing Quotes for Week Ending 10-26-07 — Fri, 26 Oct 2007 17:41:54 +0000

[...] Of the 43% of companies that do have a crisis plan in place, over 10% worry about their ability to implement it, and only half have trained spokespersons. – David Wilson on No Reputation Management Plan in Place [...]

By: Glen Allsopp

Glen Allsopp — Wed, 24 Oct 2007 17:13:00 +0000

I’ve had to write a lot of reputation management proposals recently, they are a lot more successful when the company has a lot of bad things about them online, especially if they are ranking well.

Every company should have one, but at the end of the day internet marketing companies still need to make money, and they need the funds for the extra services.

By: Public Relations Nightmares » Blog Archive » No Reputation Management Plan In Place

Wed, 24 Oct 2007 15:54:30 +0000

[...] Original post by David Wilson Share These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

By: Affiliate Freebies and Marketing Ideas » Blog Archive » No Reputation Management Plan In Place

Wed, 24 Oct 2007 15:18:34 +0000

[...] Daegan wrote a fantastic post today on “No Reputation Management Plan In Place”Here’s ONLY a quick extract [...]

By: David Wilson

David Wilson — Wed, 24 Oct 2007 14:22:19 +0000

Jason I think you hit it on the head that a lot of marketing execs still don’t get the net, and we forget that the Internet is still basically only 10 years old.

My feeling is that reputation management plans are something that happen at the corporate or board level and most people at that age and level are not big computer users.

Yes that is a big generalization, and varies from industry to industry, but once you move out of technology, I think it is a lot truer that most people admit.