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	<title>Comments on: You Have To Do It More Than Once</title>
	<link>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/</link>
	<description>Merging of Traditional Media, SEM and Social Marketing</description>
	<pubDate>Sun, 27 Jul 2008 02:36:12 +0000</pubDate>
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		<title>By: &#187; Social media marketing should be an ongoing process - Social Media Optimization</title>
		<link>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/#comment-47804</link>
		<dc:creator>&#187; Social media marketing should be an ongoing process - Social Media Optimization</dc:creator>
		<pubDate>Mon, 19 May 2008 10:06:51 +0000</pubDate>
		<guid>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/#comment-47804</guid>
		<description>[...] blogged about this last year after interviewing Dan and Jennifer. The question and answer that prompted that blog post was: Tell [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] blogged about this last year after interviewing Dan and Jennifer. The question and answer that prompted that blog post was: Tell [&#8230;]</p>
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		<title>By: domain search &#187; You Have To Do It More Than Once</title>
		<link>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/#comment-20460</link>
		<dc:creator>domain search &#187; You Have To Do It More Than Once</dc:creator>
		<pubDate>Wed, 24 Oct 2007 11:37:18 +0000</pubDate>
		<guid>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/#comment-20460</guid>
		<description>[...] Marshall Kirkpatrick wrote an interesting post today onHere&#8217;s a quick excerptFor those marketing plans that depend on organic traffic from the search engines, note that organic search resulted in less than 25% of all traffic to the web site. And that is with this site ranking on the first page of Google for many &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Marshall Kirkpatrick wrote an interesting post today onHere&#8217;s a quick excerptFor those marketing plans that depend on organic traffic from the search engines, note that organic search resulted in less than 25% of all traffic to the web site. And that is with this site ranking on the first page of Google for many &#8230; [&#8230;]</p>
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		<title>By: Dave Walker</title>
		<link>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/#comment-20404</link>
		<dc:creator>Dave Walker</dc:creator>
		<pubDate>Tue, 23 Oct 2007 14:57:06 +0000</pubDate>
		<guid>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/#comment-20404</guid>
		<description>The idea of a "Social Media Marketing Campaign" is a bit odd in my mind; it sounds like an ad that's going to run for six weeks, or something like that.

The marketers I've talked to hate SMM bacuse it is a constant, less predicatable and less measurable form of marketing. I've found it to be highly effective for my clients, if they make the commitment.</description>
		<content:encoded><![CDATA[<p>The idea of a &#8220;Social Media Marketing Campaign&#8221; is a bit odd in my mind; it sounds like an ad that&#8217;s going to run for six weeks, or something like that.</p>
<p>The marketers I&#8217;ve talked to hate SMM bacuse it is a constant, less predicatable and less measurable form of marketing. I&#8217;ve found it to be highly effective for my clients, if they make the commitment.</p>
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		<title>By: Search Engine Marketing &#187; You Have To Do It More Than Once</title>
		<link>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/#comment-20396</link>
		<dc:creator>Search Engine Marketing &#187; You Have To Do It More Than Once</dc:creator>
		<pubDate>Tue, 23 Oct 2007 12:44:54 +0000</pubDate>
		<guid>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/#comment-20396</guid>
		<description>[...] David Wilson wrote an interesting post today on You Have To Do It More Than OnceHere&#8217;s a quick excerptBottom line is that your social media marketing campaign should not be a one-off event. Promote your site on a regular basis and you will see a steady increase in traffic, search engine referrals and links. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] David Wilson wrote an interesting post today on You Have To Do It More Than OnceHere&#8217;s a quick excerptBottom line is that your social media marketing campaign should not be a one-off event. Promote your site on a regular basis and you will see a steady increase in traffic, search engine referrals and links. [&#8230;]</p>
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		<title>By: Web Site Marketing &#187; You Have To Do It More Than Once</title>
		<link>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/#comment-20393</link>
		<dc:creator>Web Site Marketing &#187; You Have To Do It More Than Once</dc:creator>
		<pubDate>Tue, 23 Oct 2007 12:14:28 +0000</pubDate>
		<guid>http://social-media-optimization.com/2007/10/you-have-to-do-it-more-than-once/#comment-20393</guid>
		<description>[...] David Wilson wrote an interesting post today on You Have To Do It More Than OnceHere&#8217;s a quick excerptFor those marketing plans that depend on organic traffic from the search engines, note that organic search resulted in less than 25% of all traffic to the web site. And that is with this site ranking on the first page of Google for many &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] David Wilson wrote an interesting post today on You Have To Do It More Than OnceHere&#8217;s a quick excerptFor those marketing plans that depend on organic traffic from the search engines, note that organic search resulted in less than 25% of all traffic to the web site. And that is with this site ranking on the first page of Google for many &#8230; [&#8230;]</p>
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