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	<title>Comments on: A Successful Social Marketing Campaign</title>
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	<description>Merging of Traditional Media, SEM and Social Marketing</description>
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		<title>By: Aqeel Fikree</title>
		<link>http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/comment-page-1/#comment-82196</link>
		<dc:creator>Aqeel Fikree</dc:creator>
		<pubDate>Mon, 20 Jul 2009 23:17:24 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-82196</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;@samarowais Customer Feedback and Reviews http://is.gd/1FxgR&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@samarowais Customer Feedback and Reviews <a href="http://is.gd/1FxgR" rel="nofollow">http://is.gd/1FxgR</a></span></span></span></p>
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		<title>By: Aqeel Fikree</title>
		<link>http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/comment-page-1/#comment-75753</link>
		<dc:creator>Aqeel Fikree</dc:creator>
		<pubDate>Mon, 20 Jul 2009 17:17:24 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-75753</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;@samarowais Customer Feedback and Reviews http://is.gd/1FxgR&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@samarowais Customer Feedback and Reviews <a href="http://is.gd/1FxgR" rel="nofollow">http://is.gd/1FxgR</a></span></span></span></p>
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		<title>By: fitflop &#124; News trend world</title>
		<link>http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/comment-page-1/#comment-27632</link>
		<dc:creator>fitflop &#124; News trend world</dc:creator>
		<pubDate>Wed, 16 Jan 2008 17:31:07 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-27632</guid>
		<description>[...] A Successful Social Marketing Campaign [...]</description>
		<content:encoded><![CDATA[<p>[...] A Successful Social Marketing Campaign [...]</p>
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		<title>By: Linklings: Trust, Disclosure and Pain</title>
		<link>http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/comment-page-1/#comment-22980</link>
		<dc:creator>Linklings: Trust, Disclosure and Pain</dc:creator>
		<pubDate>Sun, 02 Dec 2007 13:06:24 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-22980</guid>
		<description>[...] GIVE YOUR CUSTOMERS YOUR SOAPBOX: The Social Media Optimization blog analyzed a Clickz piece about Bath &amp; Body that I think is a really great case study. Bath &amp; Body experimented with adding a user review system to one of their new product launches and found that the campaign surrounding the launch outperformed their other campaigns by increasing sales 10-12%. Of course, if the new flip-flop they rolled out was low quality junkwear, those numbers may have been a bit different. Low quality, thy days are numbered&#8230; These days, quality pays. [...]</description>
		<content:encoded><![CDATA[<p>[...] GIVE YOUR CUSTOMERS YOUR SOAPBOX: The Social Media Optimization blog analyzed a Clickz piece about Bath &amp; Body that I think is a really great case study. Bath &amp; Body experimented with adding a user review system to one of their new product launches and found that the campaign surrounding the launch outperformed their other campaigns by increasing sales 10-12%. Of course, if the new flip-flop they rolled out was low quality junkwear, those numbers may have been a bit different. Low quality, thy days are numbered&#8230; These days, quality pays. [...]</p>
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		<title>By: Music Mp3 Albums - Everything about music &#187; A Successful Social Marketing Campaign</title>
		<link>http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/comment-page-1/#comment-22643</link>
		<dc:creator>Music Mp3 Albums - Everything about music &#187; A Successful Social Marketing Campaign</dc:creator>
		<pubDate>Tue, 27 Nov 2007 19:56:48 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-22643</guid>
		<description>[...] What&#8217;s New on Embedded Star wrote an interesting post today!.Here&#8217;s a quick excerptA Successful Social Marketing Campaign An interesting article on Clickz showed that Bath &amp; Body increased sales by 10-12% after implementing customer feedbacks and reviews on their site. Bath &amp; Body Works specializes in fragrant beauty products for bath and body care, facial skincare, hair care and spa items. The company has an active customer base who is enthused about their products. The challenge was to convert this offline enthusiasm into something tangible online. Shannon Glass director o [...]</description>
		<content:encoded><![CDATA[<p>[...] What&#8217;s New on Embedded Star wrote an interesting post today!.Here&#8217;s a quick excerptA Successful Social Marketing Campaign An interesting article on Clickz showed that Bath &#38; Body increased sales by 10-12% after implementing customer feedbacks and reviews on their site. Bath &#38; Body Works specializes in fragrant beauty products for bath and body care, facial skincare, hair care and spa items. The company has an active customer base who is enthused about their products. The challenge was to convert this offline enthusiasm into something tangible online. Shannon Glass director o [...]</p>
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		<title>By: Blogging Business Live, everything about markets! &#187; Archivio Blog &#187; A Successful Social Marketing Campaign</title>
		<link>http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/comment-page-1/#comment-22637</link>
		<dc:creator>Blogging Business Live, everything about markets! &#187; Archivio Blog &#187; A Successful Social Marketing Campaign</dc:creator>
		<pubDate>Tue, 27 Nov 2007 18:44:22 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-22637</guid>
		<description>[...] Notes from the Lounge wrote an interesting post today!.Here&#8217;s a quick excerptA Successful Social Marketing Campaign An interesting article on Clickz showed that Bath &amp; Body increased sales by 10-12% after implementing customer feedbacks and reviews on their site. Bath &amp; Body Works specializes in fragrant beauty products for bath and body care, facial skincare, hair care and spa items. The company has an active customer base who is enthused about their products. The challenge was to convert this offline enthusiasm into something tangible online. Shannon Glass director o [...]</description>
		<content:encoded><![CDATA[<p>[...] Notes from the Lounge wrote an interesting post today!.Here&#8217;s a quick excerptA Successful Social Marketing Campaign An interesting article on Clickz showed that Bath &#38; Body increased sales by 10-12% after implementing customer feedbacks and reviews on their site. Bath &#38; Body Works specializes in fragrant beauty products for bath and body care, facial skincare, hair care and spa items. The company has an active customer base who is enthused about their products. The challenge was to convert this offline enthusiasm into something tangible online. Shannon Glass director o [...]</p>
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