http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/ Merging of Traditional Media, SEM and Social Marketing Sun, 27 Jul 2008 02:44:32 +0000 http://wordpress.org/?v=2.3.1 http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-27632 fitflop | News trend world Wed, 16 Jan 2008 17:31:07 +0000 http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-27632 [...] A Successful Social Marketing Campaign [...] […] A Successful Social Marketing Campaign […]

]]> http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-22980 Linklings: Trust, Disclosure and Pain Sun, 02 Dec 2007 13:06:24 +0000 http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-22980 [...] GIVE YOUR CUSTOMERS YOUR SOAPBOX: The Social Media Optimization blog analyzed a Clickz piece about Bath & Body that I think is a really great case study. Bath & Body experimented with adding a user review system to one of their new product launches and found that the campaign surrounding the launch outperformed their other campaigns by increasing sales 10-12%. Of course, if the new flip-flop they rolled out was low quality junkwear, those numbers may have been a bit different. Low quality, thy days are numbered… These days, quality pays. [...] […] GIVE YOUR CUSTOMERS YOUR SOAPBOX: The Social Media Optimization blog analyzed a Clickz piece about Bath & Body that I think is a really great case study. Bath & Body experimented with adding a user review system to one of their new product launches and found that the campaign surrounding the launch outperformed their other campaigns by increasing sales 10-12%. Of course, if the new flip-flop they rolled out was low quality junkwear, those numbers may have been a bit different. Low quality, thy days are numbered… These days, quality pays. […]

]]> http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-22643 Music Mp3 Albums - Everything about music » A Successful Social Marketing Campaign Tue, 27 Nov 2007 19:56:48 +0000 http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-22643 [...] What’s New on Embedded Star wrote an interesting post today!.Here’s a quick excerptA Successful Social Marketing Campaign An interesting article on Clickz showed that Bath & Body increased sales by 10-12% after implementing customer feedbacks and reviews on their site. Bath & Body Works specializes in fragrant beauty products for bath and body care, facial skincare, hair care and spa items. The company has an active customer base who is enthused about their products. The challenge was to convert this offline enthusiasm into something tangible online. Shannon Glass director o [...] […] What’s New on Embedded Star wrote an interesting post today!.Here’s a quick excerptA Successful Social Marketing Campaign An interesting article on Clickz showed that Bath & Body increased sales by 10-12% after implementing customer feedbacks and reviews on their site. Bath & Body Works specializes in fragrant beauty products for bath and body care, facial skincare, hair care and spa items. The company has an active customer base who is enthused about their products. The challenge was to convert this offline enthusiasm into something tangible online. Shannon Glass director o […]

]]> http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-22637 Blogging Business Live, everything about markets! » Archivio Blog » A Successful Social Marketing Campaign Tue, 27 Nov 2007 18:44:22 +0000 http://social-media-optimization.com/2007/11/a-successful-social-marketing-campaign/#comment-22637 [...] Notes from the Lounge wrote an interesting post today!.Here’s a quick excerptA Successful Social Marketing Campaign An interesting article on Clickz showed that Bath & Body increased sales by 10-12% after implementing customer feedbacks and reviews on their site. Bath & Body Works specializes in fragrant beauty products for bath and body care, facial skincare, hair care and spa items. The company has an active customer base who is enthused about their products. The challenge was to convert this offline enthusiasm into something tangible online. Shannon Glass director o [...] […] Notes from the Lounge wrote an interesting post today!.Here’s a quick excerptA Successful Social Marketing Campaign An interesting article on Clickz showed that Bath & Body increased sales by 10-12% after implementing customer feedbacks and reviews on their site. Bath & Body Works specializes in fragrant beauty products for bath and body care, facial skincare, hair care and spa items. The company has an active customer base who is enthused about their products. The challenge was to convert this offline enthusiasm into something tangible online. Shannon Glass director o […]

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