With customer reviews being the next big thing in online retailing, I was not surprised to read  that Jeff Bozos and Amazon (which pioneered the user-generated customer review) has launched something called video reviews. Now Amazon users can use video to share their opinions and demonstrate the use of products on the site. Customer-generated video reviews are located within the customer reviews section of items in the Amazon.com catalog.

“We are dedicated to offering our customers an information-rich shopping experience so they can know which products are right for them,” says Colin Bodell, vice president, Amazon.com. “The chance to see product demonstrations as submitted by fellow customers is just the latest benefit to shopping on Amazon”.

Videos imbedded into consumer reviews are among the top online content features cited by online shoppers as what influences their online purchase decisions, according to research conducted by Chicago-based The E-Tailing Group Inc. 77% of consumers surveyed by The E-Tailing Group said they were “somewhat to very” significantly influenced in online purchasing decisions by the quality of online content, and the online content they ranked the highest were customer reviews and ratings on products, including reviews with customer-generated videos and photographs.

Does your web site offer video product reviews? It is not too late to get them up for the holiday season!

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