According to Mediaweek MySpace will begin offering advertisers a way of targeting users based on all that personal information they supply about themselves.
MySpace, who has been conspicuously quiet recently as Facebook has taken its mantle as the social networking favorite is said to be rolling out a new HyperTargeting ad platform. This ad platform will allow brands to target narrow audience segments using user-interest data. MySpace has been beta testing this service since the summer with a select group of major marketers like Procter & Gamble, Microsoft and Toyota.
“This is about delivering the right ads to the right people at the right time,” said Michael Barrett, Fox Interactive Media’s chief revenue officer. “That’s always been the premise of targeting on social networks. This takes it to the next level.”
Not surprisingly it appears that MySpace initially will target advertisers in categories including fashion, finance and packaged goods as these are amongst the categories where advertisers on MySpace have seen the best ROI.
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