Archive for November, 2007
MySpace to Launch New Advertising Program
According to Mediaweek MySpace will begin offering advertisers a way of targeting users based on all that personal information they supply about themselves.
MySpace, who has been conspicuously quiet recently as Facebook has taken its mantle as the social networking favorite is said to be rolling out a new HyperTargeting ad platform. This ad platform will allow brands to target narrow audience segments using user-interest data. MySpace has been beta testing this service since the summer with a select group of major marketers like Procter & Gamble, Microsoft and Toyota.
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (1) : Nov 7th, 2007
Facebook’s New Google Killer
According to Advertising Age Facebook is expected to unveil a new social retailing feature today (November 6th). The feature will allow Facebook members to share with people in their network what they bought, where they bought and also information on the product like a discount or coupon. What a Google killer this could be. A recent emarketer study showed that 37% of people in the U.S. use a search engine to find where to buy a product online. Now all they have to do is ask their friend on Facebook!
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (2) : Nov 6th, 2007
No Budget for Social Media?
I was totally flabbergasted when I read in Internet Retailer about the recent Coremetrics’ second annual “Face of the New Marketer” survey. The number that generated this response was this:
78% of the 116 senior marketing managers responding to the survey see social media marketing as a way to gain a competitive edge, only 7.75% of total online marketing spend is devoted to it
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (14) : Nov 5th, 2007
Social Networks and Mobile Users
Following up on yesterday’s post about What Sites Do Social Media Users Frequent? which said that heavy users of social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories and consumer electronics than the average Internet user.
Well a new new report from Ipsos Insight has similar results in that Americans who visit social networking sites such as Facebook and MySpace are more than three times as likely to download music or video files on their mobile phones than those who have never entered such sites.
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (1) : Nov 1st, 2007
