Comments on: Possible Glitch in Facebook Plans

By: Ben S.

Ben S. — Wed, 12 Dec 2007 14:28:10 +0000

Your analysis is spot on. I think Facebook faces 2 problems.
a) people are there to socialise not buy
b) people don’t want to be spammed either by what their friends buy/do (i.e. Beacon)
At the moment I am getting facebook overload where I have over 15 application invities / loads of notifications / and I resent any selling to me in my news feed.
Some of the applications are great like this British one called Office ASBO: http://apps.facebook.com/officeasbo. But loads are really annoying. Do I need a fun wall / super wall / fantastic wall etc. Do I want a vampire bite?

By: Hector

Hector — Sun, 02 Dec 2007 04:27:25 +0000

You’re dead on. Facebook makes very little money by advertising.the average user is clueless on privacy rights and the sensitivity of the information they make public, so in a sense it’s a marketers gold mine, not to sell you stuff then and there, but deifintely to get a feel for demographics, tastes and the like.

By: isaac

isaac — Thu, 29 Nov 2007 20:48:22 +0000

It seems the power of facebook is probably more in sponsored communities and building brands rather then traditional banner ads.

By: Adam Snider

Adam Snider — Wed, 28 Nov 2007 18:08:26 +0000

I am absolutely not looking shop when I’m on Facebook. I occasionally click ads that show up in the Google SERPs, or banner ads on websites I’m visiting, but not on Facebook. I think the only time I have ever clicked on a Facebook ad was when my hand slipped on the mouse and I clicked it by accident.