Archive for December, 2007

What’s most del.icio.us?

For the first time Yahoo has released the top results for its del.icio.us social bookmarking site and the results provide some good insight into the typical del.icio.us user. The top 10 categories on del.icio.us in 2007 were:

Design
HDTV
Games
Music
Web 2.0
Video
Ubuntu (a popular distribution of the Linux operating system)
Travel
Photography
Mac

This is a preview of What’s most del.icio.us?. Read the full post (127 words, 1 image, estimated 30 secs reading time)

Filed under Social Media Marketing, Social Media Optimization : Comments (3) : Dec 4th, 2007

Video Tours Increase Sales

It has been well documented that user-generated reviews (a social media tactic) can and will increase sales. Well now a SellPoint study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products.

The numbers from the study we really extraordinary:

There was a 35 percent increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not.
Shoppers viewing the product tours spent more than 2.5 minutes, on average, engaged in viewing detailed product information about each product viewed.

This is a preview of Video Tours Increase Sales. Read the full post (352 words, 1 image, estimated 1:24 mins reading time)

Filed under Brand Marketing, Social Media Marketing, Social Media Optimization, Social Retailing : Comments (6) : Dec 3rd, 2007