For the first time Yahoo has released the top results for its del.icio.us social bookmarking site and the results provide some good insight into the typical del.icio.us user. The top 10 categories on del.icio.us in 2007 were:
- Design
- HDTV
- Games
- Music
- Web 2.0
- Video
- Ubuntu (a popular distribution of the Linux operating system)
- Travel
- Photography
- Mac
These categories are all consumer focused with a heavy emphasis on technology. So if your target audience is tech or travel then del.icio.us is a probably a good site to invest some time and effort on. If your target audience is B2B and not in the technology sector, then you need to look closely at del.icio.us and see if it is generating the traffic or SEO rankings that you expected.
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Jason Bates 12.15.07 at 5:14 pm
brilliant post, keep up the good work, everything to me is delicous