MySpace Dominated Social Networks in 2007
It appears that MySpace is not ready to let Facebook take over its mantle as the dominate social network. While Facebook got all the media attention last year, it was MySpace that got all the traffic according to Hitwise.
MySpace received more than 75% of all the social networking traffic in the U.S. last year, while Facebook came in second with nearly 13% of all social net traffic, followed by Bebo with about 1%.
It was not all good news for MySpace though. December 2007 traffic was actually down by 8% from 2006. In contrast, traffic to Facebook was up in December by 51%, Disney’s Club Penguin climbed by 48%, and MyYearbook shot up by more than 400% year-over-year. Traffic to all of the social nets measured was up by 4%.
Facebook took the lead in terms of increased user engagement, as members spent an average of about 20 minutes on the site in December–up 100% from the previous year. Engagement on MySpace remained relatively flat at about 30 minutes, but Bebo took a slight lead with an average time of 30:30 minutes, a gain of 4%. BlackPlanet also scored high engagement marks, with users spending an average of 25 minutes on the site–a 13% lift from 2006.
Filed under Social Media Marketing, Social Media Optimization : Comments (2) : Jan 17th, 2008
January 17th, 2008 at 12:19 pm
[…] David Wilson wrote an interesting post today on MySpace Dominated Social Networks in 2007Here’s a quick excerptIt appears that MySpace is not ready to let Facebook take over its mantle as the dominate social network. While Facebook got all the media attention last year, it was MySpace that got all the traffic according to Hitwise. … […]
January 19th, 2008 at 11:43 pm
I found myself using MySpace much less in 2007. My friends who all used to use MySpace moved to Facebook, so I finally caved in and joined.
I have to say Im a Facebook addict now, as I used to be with MySpace; no spam and stuff. This year I also found myself spending time on networks like Linkedin.com, Sleep.FM and google’s Okrut.com. THey all offer things you cant find on Facebook … not yet at least.