Comments on: Is advertising on Facebook best suited to branding http://social-media-optimization.com/2008/02/is-advertising-on-facebook-best-suited-to-branding/ Merging of Traditional Media, SEM and Social Marketing Sun, 14 Mar 2010 23:02:31 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: James Gerber http://social-media-optimization.com/2008/02/is-advertising-on-facebook-best-suited-to-branding/comment-page-1/#comment-33354 James Gerber Fri, 29 Feb 2008 16:05:14 +0000 http://social-media-optimization.com/2008/02/is-advertising-on-facebook-best-suited-to-branding/#comment-33354 As someone who was a member of Facebook since it was college-only in the very early expansion of it and also an advertising/PR professional, advertising on Facebook as it has been done has been a tremendous flop. A previous post on this blog showed the example of Target and how it was successful on Facebook by only having the paid links go to Target's Facebook site and by fostering community. With that in mind, there is a tremendous opportunity to build brand awareness through fostering community. There are a lot of communities that have more than 100,000 members. Just imagine if, say, Guinness had been the sponsor of the Guinness World Records Facebook page (among the largest groups on Facebook with millions of users), and for almost no cost had been able to gain free publicity from it and stay in touch with the community. As someone who was a member of Facebook since it was college-only in the very early expansion of it and also an advertising/PR professional, advertising on Facebook as it has been done has been a tremendous flop.

A previous post on this blog showed the example of Target and how it was successful on Facebook by only having the paid links go to Target’s Facebook site and by fostering community. With that in mind, there is a tremendous opportunity to build brand awareness through fostering community. There are a lot of communities that have more than 100,000 members. Just imagine if, say, Guinness had been the sponsor of the Guinness World Records Facebook page (among the largest groups on Facebook with millions of users), and for almost no cost had been able to gain free publicity from it and stay in touch with the community.

]]> By: Adam Snider http://social-media-optimization.com/2008/02/is-advertising-on-facebook-best-suited-to-branding/comment-page-1/#comment-32771 Adam Snider Mon, 25 Feb 2008 22:52:48 +0000 http://social-media-optimization.com/2008/02/is-advertising-on-facebook-best-suited-to-branding/#comment-32771 In my experience, Facebook advertising is terrible for conversions, so I'd like to hope that it is at least good for branding. But, currently, we choose not to advertise on Facebook, mainly because the ROI is so difficult to measure (we don't do much offline/"traditional" media advertising either, partly for the same reason). In my experience, Facebook advertising is terrible for conversions, so I’d like to hope that it is at least good for branding. But, currently, we choose not to advertise on Facebook, mainly because the ROI is so difficult to measure (we don’t do much offline/”traditional” media advertising either, partly for the same reason).

]]> By: Adamant Solutions http://social-media-optimization.com/2008/02/is-advertising-on-facebook-best-suited-to-branding/comment-page-1/#comment-32676 Adamant Solutions Mon, 25 Feb 2008 04:59:21 +0000 http://social-media-optimization.com/2008/02/is-advertising-on-facebook-best-suited-to-branding/#comment-32676 <strong>Is advertising on Facebook best suited to branding...</strong> [...] Courtesy of Social Media Optimization [...]... Is advertising on Facebook best suited to branding…

[...] Courtesy of Social Media Optimization [...]…

]]> By: Facebook » Is advertising on Facebook best suited to branding http://social-media-optimization.com/2008/02/is-advertising-on-facebook-best-suited-to-branding/comment-page-1/#comment-32664 Facebook » Is advertising on Facebook best suited to branding Mon, 25 Feb 2008 02:41:49 +0000 http://social-media-optimization.com/2008/02/is-advertising-on-facebook-best-suited-to-branding/#comment-32664 [...] - Social Media Optimization wrote an interesting post today on Is advertising on Facebook best suited to brandingHere’s a quick excerptIs advertising on Facebook best suited to branding I am out at Affiliate Summit in Las Vegas and I had an interesting conversation with Carsten Cumbrowski about advertising on social networks, specifically Facebook Carsten made argument that Facebook can be a very good site to advertise on from a branding perspective. The king of branding is traditional media. When you advertise on traditional media like TV, radio or print, it is always difficult to tell how well the campaign performed from a [...] [...] – Social Media Optimization wrote an interesting post today on Is advertising on Facebook best suited to brandingHere’s a quick excerptIs advertising on Facebook best suited to branding I am out at Affiliate Summit in Las Vegas and I had an interesting conversation with Carsten Cumbrowski about advertising on social networks, specifically Facebook Carsten made argument that Facebook can be a very good site to advertise on from a branding perspective. The king of branding is traditional media. When you advertise on traditional media like TV, radio or print, it is always difficult to tell how well the campaign performed from a [...]

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