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	<title>Comments on: Is yeswecan the Defining Moment in Political Viral Marketing</title>
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	<link>http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/</link>
	<description>Merging of Traditional Media, SEM and Social Marketing</description>
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		<title>By: Forrester is Advising Clients to Advertise on Social Networks &#171; Interchanges.com News Weblog</title>
		<link>http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/comment-page-1/#comment-40140</link>
		<dc:creator>Forrester is Advising Clients to Advertise on Social Networks &#171; Interchanges.com News Weblog</dc:creator>
		<pubDate>Wed, 09 Apr 2008 13:56:03 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/#comment-40140</guid>
		<description>[...] Yes a successful viral campaign can be much more effective than a traditional campaign (see the Barack video for an example of this). But isn&#8217;t viral marketing simply successful word-of-mouth marketing? You can plan on having a campaign go viral, but unless the message resonates with the consumer (and that is a big if), your message will go nowhere. Social networks can be a conduit to helping your message go viral, but it needs a good message and product in order to be successful. [...]</description>
		<content:encoded><![CDATA[<p>[...] Yes a successful viral campaign can be much more effective than a traditional campaign (see the Barack video for an example of this). But isn&#8217;t viral marketing simply successful word-of-mouth marketing? You can plan on having a campaign go viral, but unless the message resonates with the consumer (and that is a big if), your message will go nowhere. Social networks can be a conduit to helping your message go viral, but it needs a good message and product in order to be successful. [...]</p>
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		<title>By: Jamie Burke</title>
		<link>http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/comment-page-1/#comment-32003</link>
		<dc:creator>Jamie Burke</dc:creator>
		<pubDate>Wed, 20 Feb 2008 16:18:31 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/#comment-32003</guid>
		<description>I think we are witnessing a cultural revolution in the Obama campaign. It isn&#039;t being driven by an individual or team, Obama and his campaign has been the focul point / catalyst for the coming together of Web 2.0 to really change the world. 

I recently wrote a posting in my blog &#039;The User Generated Candidate&#039; that goes into more detail.</description>
		<content:encoded><![CDATA[<p>I think we are witnessing a cultural revolution in the Obama campaign. It isn&#8217;t being driven by an individual or team, Obama and his campaign has been the focul point / catalyst for the coming together of Web 2.0 to really change the world. </p>
<p>I recently wrote a posting in my blog &#8216;The User Generated Candidate&#8217; that goes into more detail.</p>
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		<title>By: &#187; Forrester is advising clients to advertise on social networks - Social Media Optimization</title>
		<link>http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/comment-page-1/#comment-30768</link>
		<dc:creator>&#187; Forrester is advising clients to advertise on social networks - Social Media Optimization</dc:creator>
		<pubDate>Tue, 12 Feb 2008 14:46:22 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/#comment-30768</guid>
		<description>[...] Advertise         &#171; Is yeswecan the Defining Moment in Political Viral Marketing [...]</description>
		<content:encoded><![CDATA[<p>[...] Advertise         &laquo; Is yeswecan the Defining Moment in Political Viral Marketing [...]</p>
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	<item>
		<title>By: Is yeswecan the Defining Moment in Political Viral Marketing &#124; Scarlett Johansson Celebrity News</title>
		<link>http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/comment-page-1/#comment-30548</link>
		<dc:creator>Is yeswecan the Defining Moment in Political Viral Marketing &#124; Scarlett Johansson Celebrity News</dc:creator>
		<pubDate>Mon, 11 Feb 2008 05:07:34 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/#comment-30548</guid>
		<description>[...] More on this story here Daily Local News [...]</description>
		<content:encoded><![CDATA[<p>[...] More on this story here Daily Local News [...]</p>
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		<title>By: Movies and Film Blog &#187; Is yeswecan the Defining Moment in Political Viral Marketing</title>
		<link>http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/comment-page-1/#comment-30497</link>
		<dc:creator>Movies and Film Blog &#187; Is yeswecan the Defining Moment in Political Viral Marketing</dc:creator>
		<pubDate>Sun, 10 Feb 2008 20:53:47 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/#comment-30497</guid>
		<description>[...] - Social Media Optimization created an interesting post today on Is yeswecan the Defining Moment in Political Viral MarketingHere&#8217;s a short outline [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8211; Social Media Optimization created an interesting post today on Is yeswecan the Defining Moment in Political Viral MarketingHere&#8217;s a short outline [...]</p>
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		<title>By: Media Districts Entertainment Blog &#187; Is yeswecan the Defining Moment in Political Viral Marketing</title>
		<link>http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/comment-page-1/#comment-30496</link>
		<dc:creator>Media Districts Entertainment Blog &#187; Is yeswecan the Defining Moment in Political Viral Marketing</dc:creator>
		<pubDate>Sun, 10 Feb 2008 20:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/02/is-yeswecan-the-defining-moment-in-political-viral-marketing/#comment-30496</guid>
		<description>[...] - Social Media Optimization placed an interesting blog post on Is yeswecan the Defining Moment in Political Viral MarketingHere&#8217;s a brief overview [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8211; Social Media Optimization placed an interesting blog post on Is yeswecan the Defining Moment in Political Viral MarketingHere&#8217;s a brief overview [...]</p>
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