Archive for February, 2008
Is yeswecan the Defining Moment in Political Viral Marketing
While most sports fans last week were getting ready for SuperBowl Sunday, one of the defying moments was taking place in this years presidential campaign. And it took place online, at Dipdive.com with The Yes We Can Song.
As I am writing this on Sunday afternoon east coast time, the YWC video has been viewed over 3 million times on YouTube in just over a week and has garnered over 20,000 comments. Within the next week it will probably become the most viewed political video of all-time on YouTube. And these figures don’t count the number of people who’ve heard the song on Dipdive.com.
Filed under Social Media Marketing, Social Media Optimization : Comments (6) : Feb 10th, 2008
How Social Media is changing the online landscape
I had an interesting conversation with a new client yesterday. The conversation was around goals and what we wanted to achieve during our campaign. As the conversation progressed I was struck by how social media is changing how we market online.
If I think back to how this conversation would have gone two years ago I am sure we would have been focused on discussing keywords and how to get onto the first page of Google for them. The complete strategy would have been focused around the web site.
Filed under SEO, Social Media Marketing, Social Media Optimization : Comments (2) : Feb 6th, 2008
A Look Inside A Social Media Campaign
About six weeks ago we began to develop and implement a social media marketing plan for a soccer web site. Soccer Tickets Online is a new site and the initial focus of our social media marketing efforts has been to build brand awareness.
As I mentioned, Soccer Tickets Online is a new web site so the first goal of the campaign was to make people aware that the site exists. There are many different ways to approach that sort of goal, but the one we took was link baiting. We developed a page called “The best 5 soccer players of all-time” and submitted it to Digg. The post made the front page of Digg and crashed the server. Not a bad start?
Filed under Case Studies, Social Media Marketing, Social Media Optimization : Comments (3) : Feb 3rd, 2008
