You can go to a real life party and just chit chat and drink beer but you can also share valuable information, answer question.

In my travels through the internet, I have seen Twitter used numerous times in social media campaigns. That does not mean that it is the next big thing or that it will ever escape severe niche-dom, but it is being used. I use it myself in one campaign and it does not talk about Lost (sorry, Sam!), but instead keeps my members informed about the site that they belong to and has helped several members remember to come back.

Just my anecdotal observations…

My grandmother couldn’t use it now because she is in a nursing home and has suffered from a severe stroke for over 10 years but when she was active and if blogging and Twitter has been around in “her day” she would have used those tools. My grandmother used to sell Avon and even sold it to a telemarketer who called her because she said, “I listened to your pitch now let me tell you about Avon!” The telemarketer actually bought stuff from her!

To this say that example she set for seeking out any opportunity and going where the people are is what has encouraged me to be involved in the Internet, social networking, blogging, etc. In the beginning I thought Twitter was silly, the same with blogging but I am learning more and more the importance of having a presence in these venues and going where the people are. Today it’s Twitter, Facebook and the community of blogging. Who know’s what it will be then but I am glad I am plugged into these things and try them out. I’m not exactly the youngest guy in the world either.

Thank for visiting. My observations about Twitter are not anecdotal. This blog has covered social media marketing and optimization for the last year and a half. In that time I have only seen one example where someone actually incorporated Twitter into a social media campaign and that was to help to remove negative posts from the search engine results. I have not seen, heard, or spoken to anyone who is using Twitter as part of their social media marketing efforts. Until I see Twitter appear as part of more campaigns I cannot see how it is the next big thing.

Don’t limit Twitter to just an ego feed or a stream of people talking about their cats, just as you point out that social media shouldn’t be limited to Twitter and blogging. My grandmother actually is using Twitter, but that’s anecdotal evidence (even though that seems to be what your points rely on here).

Good luck and thanks for the feedback-
Sam