Comments on: A Successful MySpace Social Media Campaign http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/ Merging of Traditional Media, SEM and Social Marketing Sun, 05 Feb 2012 10:23:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Amey Rajendra Alshi http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/comment-page-1/#comment-83608 Amey Rajendra Alshi Fri, 16 Dec 2011 13:46:00 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-83608 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">A Successful MySpace Social Media Campaign by Disney Studios.. http://t.co/TUrfEA5N</span></span> A Successful MySpace Social Media Campaign by Disney Studios..
http://t.co/TUrfEA5N

]]> By: Disney (Step Up 2 the Streets) | CaseStudiesOnline.com http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/comment-page-1/#comment-82035 Disney (Step Up 2 the Streets) | CaseStudiesOnline.com Thu, 23 Jun 2011 17:04:21 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-82035 [...] By the time that Step Up 2 the Streets launched, Disney had over 156,000 friends on MySpace and several million hits over the course of the campaign. Almost half of the opening weekend respondents remembered seeing the MySpace ads and cited that it was one of the reasons they saw the movie, which was exactly the type of online image Disney had hoped for. More about this study can be found here. [...] [...] By the time that Step Up 2 the Streets launched, Disney had over 156,000 friends on MySpace and several million hits over the course of the campaign. Almost half of the opening weekend respondents remembered seeing the MySpace ads and cited that it was one of the reasons they saw the movie, which was exactly the type of online image Disney had hoped for. More about this study can be found here. [...]

]]> By: Case Study Listings & Links: Various « Mojo Social http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/comment-page-1/#comment-77927 Case Study Listings & Links: Various « Mojo Social Sat, 21 Aug 2010 21:31:19 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-77927 [...] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). [...] [...] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). [...]

]]> By: Case Study Listings & Links: Various | Anti-Social Media Marketing http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/comment-page-1/#comment-77602 Case Study Listings & Links: Various | Anti-Social Media Marketing Fri, 30 Jul 2010 15:27:15 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-77602 [...] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). [...] [...] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). [...]

]]> By: Case Study Listings & Links: Various | Anti-Social Media Marketing http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/comment-page-1/#comment-77601 Case Study Listings & Links: Various | Anti-Social Media Marketing Fri, 30 Jul 2010 15:27:15 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-77601 [...] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). [...] [...] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). [...]

]]> By: Disney InfoNet http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/comment-page-1/#comment-77435 Disney InfoNet Wed, 07 Jul 2010 20:17:01 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-77435 The one thing that Disney could do to vastly improve their marketing and it would not cost them a penny is to allow news and supports sites like the ones owned by Disney InfoNet to have access to the promotional material more readily. They do not do that with internet based press sites like ours from some of their media sites like their Disney Channel Media website. I have tried numerous times to get access to it for promotional material. If Disney would stop a consider the vast number of fan, support and news sites on these social networks and work closely with them then they would never have to spend a penny on web advertising. These sites already do a majority of the work for them for free. Disney InfoNet by itself has over 17 site set up to report news and information to fans about Disney. Some of that news is never found by the fans until we report it to them like the upcoming movie "Step Up 3D". No one but Disney Infonet reported about it. The vast majority of site are heavily promoting The Sorcerer's Apprentice and Tron:Legacy. Big ticket type movies this leaving the smaller ones with little or no promotion. The one thing that Disney could do to vastly improve their marketing and it would not cost them a penny is to allow news and supports sites like the ones owned by Disney InfoNet to have access to the promotional material more readily. They do not do that with internet based press sites like ours from some of their media sites like their Disney Channel Media website. I have tried numerous times to get access to it for promotional material.

If Disney would stop a consider the vast number of fan, support and news sites on these social networks and work closely with them then they would never have to spend a penny on web advertising. These sites already do a majority of the work for them for free.

Disney InfoNet by itself has over 17 site set up to report news and information to fans about Disney. Some of that news is never found by the fans until we report it to them like the upcoming movie “Step Up 3D”. No one but Disney Infonet reported about it. The vast majority of site are heavily promoting The Sorcerer’s Apprentice and Tron:Legacy. Big ticket type movies this leaving the smaller ones with little or no promotion.

]]> By: Older Social Media Marketing Case Studies Listing « Social Media Marketing http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/comment-page-1/#comment-73889 Older Social Media Marketing Case Studies Listing « Social Media Marketing Fri, 12 Jun 2009 02:52:56 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-73889 [...] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). [...] [...] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). [...]

]]> By: Successful PR Campaigns using Social Networking « 1008socialnetworking’s Blog http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/comment-page-1/#comment-73645 Successful PR Campaigns using Social Networking « 1008socialnetworking’s Blog Thu, 23 Apr 2009 10:48:55 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-73645 [...] Another example is the company Disney and its use of MySpace to create success with the dance-themed movie “Step Up”. The company created the MySpace profile specifically named for the movie, and very soon after had thousands of young teenagers requesting “friend adds”. The company decided to take a different approach - steering away from overloading teenagers with marketing information, and instead kept a steady stream of contact with their fans through constant updating of the profile page. By the time the sequel to the first movie had been released, the MySpace profile had 156,000 friends, and “Step Up 2 The Streets” became a box office hit. This goes to show that young people today value relationship, interaction and being part of a movement or lifestyle much more than being told what to do or what to buy. For more information on this campaign, visit this link: http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/ [...] [...] Another example is the company Disney and its use of MySpace to create success with the dance-themed movie “Step Up”. The company created the MySpace profile specifically named for the movie, and very soon after had thousands of young teenagers requesting “friend adds”. The company decided to take a different approach – steering away from overloading teenagers with marketing information, and instead kept a steady stream of contact with their fans through constant updating of the profile page. By the time the sequel to the first movie had been released, the MySpace profile had 156,000 friends, and “Step Up 2 The Streets” became a box office hit. This goes to show that young people today value relationship, interaction and being part of a movement or lifestyle much more than being told what to do or what to buy. For more information on this campaign, visit this link: http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/ [...]

]]> By: Anna Osgoodby http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/comment-page-1/#comment-75563 Anna Osgoodby Sun, 19 Apr 2009 02:56:36 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-75563 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">reading "A Successful MySpace Social Media Campaign" http://tinyurl.com/d5ayyf</span></span> reading "A Successful MySpace Social Media Campaign" http://tinyurl.com/d5ayyf

]]> By: Craig Davidenko http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/comment-page-1/#comment-73175 Craig Davidenko Fri, 27 Feb 2009 00:59:06 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-73175 I have a fantastic name for a Disney social media site......it just so happen that they have a TV short series called Express Yourself...... All social media site ask you to do one thing and that is to "EXPRESS YOURSELF" - I am looking for someone or entity to partner with. Any ideas??? I have a fantastic name for a Disney social media site……it just so happen that they have a TV short series called Express Yourself…… All social media site ask you to do one thing and that is to “EXPRESS YOURSELF” – I am looking for someone or entity to partner with. Any ideas???

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