Comments on: A Successful MySpace Social Media Campaign

By: Older Social Media Marketing Case Studies Listing « Social Media Marketing

Older Social Media Marketing Case Studies Listing « Social Media Marketing — Fri, 12 Jun 2009 02:52:56 +0000

[...] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). [...]

By: Successful PR Campaigns using Social Networking « 1008socialnetworking’s Blog

Thu, 23 Apr 2009 10:48:55 +0000

[...] Another example is the company Disney and its use of MySpace to create success with the dance-themed movie “Step Up”. The company created the MySpace profile specifically named for the movie, and very soon after had thousands of young teenagers requesting “friend adds”. The company decided to take a different approach – steering away from overloading teenagers with marketing information, and instead kept a steady stream of contact with their fans through constant updating of the profile page. By the time the sequel to the first movie had been released, the MySpace profile had 156,000 friends, and “Step Up 2 The Streets” became a box office hit. This goes to show that young people today value relationship, interaction and being part of a movement or lifestyle much more than being told what to do or what to buy. For more information on this campaign, visit this link: http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/ [...]

By: Anna Osgoodby

Anna Osgoodby — Sun, 19 Apr 2009 02:56:36 +0000

reading "A Successful MySpace Social Media Campaign" http://tinyurl.com/d5ayyf

By: Craig Davidenko

Craig Davidenko — Fri, 27 Feb 2009 00:59:06 +0000

I have a fantastic name for a Disney social media site……it just so happen that they have a TV short series called Express Yourself…… All social media site ask you to do one thing and that is to “EXPRESS YOURSELF” – I am looking for someone or entity to partner with. Any ideas???

By: The Next MySpace Is ... MySpace | Social Media Explorer

The Next MySpace Is ... MySpace | Social Media Explorer — Mon, 05 May 2008 10:02:03 +0000

[...] A Successful MySpace Social Media Campaign [...]

By: 5 Ways to Monetize a Social Network by Jason Peck

5 Ways to Monetize a Social Network by Jason Peck — Fri, 04 Apr 2008 19:37:03 +0000

[...] 1) Advertising supported – This is the main way social networks are trying to generate revenue. It’s good for the users as they get free access in exchange for seeing a few ads. This has the potential to be great for advertisers, too, as they can often target users based on various demographic info and interests. But here’s a dirty secret–click-through rates on social networks (especially Facebook) are horrible. Last I saw the CTR was about .04% …. This actually makes sense, because people go on social networks for specific purposes—they want to check out their friends profiles, pictures, videos, etc. Social network users aren’t in a shopping mindset and so aren’t likely to be looking for information about products or services. But, social networking is still a good option for increasing brand awareness as Disney found out with its MySpace page for “Step Up” and “Step Up 2 the Streets.” [...]

By: links for 2008-03-30 - MusicbizHacks.com

links for 2008-03-30 - MusicbizHacks.com — Sun, 30 Mar 2008 17:33:16 +0000

[...] » A Successful MySpace Social Media Campaign – Social Media Optimization There is a common perception that marketing campaigns on sites like Facebook and MySpace do not produce the ROI that other online marketing efforts do. [...]

By: Now Is Gone » New Case Studies Added

Now Is Gone » New Case Studies Added — Sat, 29 Mar 2008 11:22:25 +0000

By: » Social Media Links - Social Media Optimization

» Social Media Links - Social Media Optimization — Fri, 28 Mar 2008 14:57:52 +0000

[...] Henry Reed left a comment after reading our post on A Successful MySpace Social Media Campaign. Harry pointed out another site that had some additional SMM Case Studies [...]

By: Persuasive Picks for the Week of 03/24/2008 : perkettprsuasion.com

Persuasive Picks for the Week of 03/24/2008 : perkettprsuasion.com — Fri, 28 Mar 2008 14:56:19 +0000

[...] A Successful MySpace Social Media Campaign While not all businesses will find MySpace to be suitable platform for their Social Media campaigns, those who might will find inspiration in this post on the Social Media Optimization blog. It details the success that Disney had during its recent campaign to promote its “Step Up” movie franchise. [...]