Comments on: A Successful MySpace Social Media Campaign http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/ Merging of Traditional Media, SEM and Social Marketing Sun, 27 Jul 2008 02:42:53 +0000 http://wordpress.org/?v=2.3.1 By: The Next MySpace Is ... MySpace | Social Media Explorer http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-45370 The Next MySpace Is ... MySpace | Social Media Explorer Mon, 05 May 2008 10:02:03 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-45370 [...] A Successful MySpace Social Media Campaign [...] […] A Successful MySpace Social Media Campaign […]

]]> By: 5 Ways to Monetize a Social Network by Jason Peck http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-39219 5 Ways to Monetize a Social Network by Jason Peck Fri, 04 Apr 2008 19:37:03 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-39219 [...] 1) Advertising supported - This is the main way social networks are trying to generate revenue. It’s good for the users as they get free access in exchange for seeing a few ads. This has the potential to be great for advertisers, too, as they can often target users based on various demographic info and interests. But here’s a dirty secret–click-through rates on social networks (especially Facebook) are horrible. Last I saw the CTR was about .04% …. This actually makes sense, because people go on social networks for specific purposes—they want to check out their friends profiles, pictures, videos, etc. Social network users aren’t in a shopping mindset and so aren’t likely to be looking for information about products or services. But, social networking is still a good option for increasing brand awareness as Disney found out with its MySpace page for “Step Up” and “Step Up 2 the Streets.” [...] […] 1) Advertising supported - This is the main way social networks are trying to generate revenue. It’s good for the users as they get free access in exchange for seeing a few ads. This has the potential to be great for advertisers, too, as they can often target users based on various demographic info and interests. But here’s a dirty secret–click-through rates on social networks (especially Facebook) are horrible. Last I saw the CTR was about .04% …. This actually makes sense, because people go on social networks for specific purposes—they want to check out their friends profiles, pictures, videos, etc. Social network users aren’t in a shopping mindset and so aren’t likely to be looking for information about products or services. But, social networking is still a good option for increasing brand awareness as Disney found out with its MySpace page for “Step Up” and “Step Up 2 the Streets.” […]

]]> By: links for 2008-03-30 - MusicbizHacks.com http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-38465 links for 2008-03-30 - MusicbizHacks.com Sun, 30 Mar 2008 17:33:16 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-38465 [...] » A Successful MySpace Social Media Campaign - Social Media Optimization There is a common perception that marketing campaigns on sites like Facebook and MySpace do not produce the ROI that other online marketing efforts do. [...] […] » A Successful MySpace Social Media Campaign - Social Media Optimization There is a common perception that marketing campaigns on sites like Facebook and MySpace do not produce the ROI that other online marketing efforts do. […]

]]> By: Now Is Gone » New Case Studies Added http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-38229 Now Is Gone » New Case Studies Added Sat, 29 Mar 2008 11:22:25 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-38229 [...] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). [...] […] Disney’s continued MySpace Step Up 2 the Streets success yields a surprise box-office hit; it also managed to expand the movie’s already sizeable and enthusiastic group of fans. The movie’s MySpace profile has more than 156,000 friends (March 24, 2008, AdAge via Social media Optimization). […]

]]> By: » Social Media Links - Social Media Optimization http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-38066 » Social Media Links - Social Media Optimization Fri, 28 Mar 2008 14:57:52 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-38066 [...] Henry Reed left a comment after reading our post on A Successful MySpace Social Media Campaign. Harry pointed out another site that had some additional SMM Case Studies [...] […] Henry Reed left a comment after reading our post on A Successful MySpace Social Media Campaign. Harry pointed out another site that had some additional SMM Case Studies […]

]]> By: Persuasive Picks for the Week of 03/24/2008 : perkettprsuasion.com http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-38065 Persuasive Picks for the Week of 03/24/2008 : perkettprsuasion.com Fri, 28 Mar 2008 14:56:19 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-38065 [...] A Successful MySpace Social Media Campaign While not all businesses will find MySpace to be suitable platform for their Social Media campaigns, those who might will find inspiration in this post on the Social Media Optimization blog. It details the success that Disney had during its recent campaign to promote its “Step Up” movie franchise. [...] […] A Successful MySpace Social Media Campaign While not all businesses will find MySpace to be suitable platform for their Social Media campaigns, those who might will find inspiration in this post on the Social Media Optimization blog. It details the success that Disney had during its recent campaign to promote its “Step Up” movie franchise. […]

]]> By: Henry Reed http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-37980 Henry Reed Thu, 27 Mar 2008 23:34:50 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-37980 People really get the wrong end of the stick. It's about being subtle with your advertising and showing or saying something really interesting. Take for example <a href="http://www.eepybird.com/" title="EepyBird" rel="nofollow">EepyBird</a>. It is fair enough to look at Disney as a multi-national corporation spreading their content through MySpace, but this is just two guys doing what they love who are noiw world famous. They are creating something new and original and at the same time, they are creating a viral market for themselves. Here are some good <a href="http://www.demonzmedia.com/DemonzBlog/?p=9" title="case studies / analysis of social media optimisation" rel="nofollow">case studies / analysis of social media optimisation</a> which is where I came across this. I think the main points are - - Don't make it too commercial (should feel user contributed) - Start a conversation (don't YELL which is what traditional advertising does) - Make it viral / "re-postable" so that the difficult distribution work is done for you. People really get the wrong end of the stick. It’s about being subtle with your advertising and showing or saying something really interesting. Take for example EepyBird. It is fair enough to look at Disney as a multi-national corporation spreading their content through MySpace, but this is just two guys doing what they love who are noiw world famous. They are creating something new and original and at the same time, they are creating a viral market for themselves. Here are some good case studies / analysis of social media optimisation which is where I came across this.

I think the main points are -

- Don’t make it too commercial (should feel user contributed)
- Start a conversation (don’t YELL which is what traditional advertising does)
- Make it viral / “re-postable” so that the difficult distribution work is done for you.

]]> By: Link Builder http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-37529 Link Builder Tue, 25 Mar 2008 06:20:15 +0000 http://social-media-optimization.com/2008/03/a-successful-myspace-social-media-campaign/#comment-37529 Well, it's pretty obvious that SMM or SMO is the best way of product or service advertising, outwitting the television and print media ;-) I'm new to this and really need more articles that tackle not just the objective definition of it but articles that delves on the ISSUES of SMO or SMM. Well, it’s pretty obvious that SMM or SMO is the best way of product or service advertising, outwitting the television and print media ;-) I’m new to this and really need more articles that tackle not just the objective definition of it but articles that delves on the ISSUES of SMO or SMM.

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