Monitoring Reputation Management Via Google
When I ask a company how they monitor their reputation online the most frequent answer I hear is that we use Google Alerts. Google Alerts are ok, but they don’t give the complete picture about what people are saying about you or your company, and because they are email based, the information is difficult for multiple users within a department or company to use simultaneously.
Aaron Wall blogged recently about how you can use iGoogle or Google Apps to create a web site that allows multiple members of your team to easily track brand mentions on blogs and other active parts of the web.
On Aaron’s example page he has over 10 sources that he tracks for comments about himself or SEOBook.com ranging from Technorati to Bloglines to Google News.
Setting up a page for your company and your main competitors using iGoogle is extremely easy to do and will make your reputation monitoring efforts much more effective.
Filed under Reputation Management, Social Media Optimization : Comments (4) : Mar 25th, 2008
March 25th, 2008 at 7:59 am
Monitoring Reputation Management Via Google…
[…] Courtesy of Social Media Optimization […]…
March 25th, 2008 at 9:21 am
Great post!
Quick question - what are your thoughts on using iGoogle or Google apps compared to Yahoo Pipes? (Although I suppose Yahoo Pipes and iG are not necessarily exclusive)
I’vw bwwn doing some experimentation with Pipes, and the results are intriguing, if you have the patience to put them together!
March 25th, 2008 at 5:01 pm
I have not used Pipes Jason. One thing I liked about the Google version was that you did not need any programming experience. Google handles that all behind the scenes for you
David
March 25th, 2008 at 9:11 pm
This is good information for those who are using iGoogle as their start page or RSS reader. I’ve been doing the same thing - and advocating that people do similar - with their RSS readers. However, not all RSS readers are created equal. I myself have been a fan of using Netvibes for this. I think it’s actually easier to use and organize than iGoogle, but that’s just my opinion.
The glue that makes all of these service work together is really RSS. More companies, marketing people, and PR people really need to learn how to use this tool.
One other tip - and pardon me if you already know this one - but in Delicious, every page has an RSS feed, so you could describe to a bloggers Delicious page to find out the things that they are thinking about - or a journalist for that matter.
OR - can get an RSS feed to anything in Delicious that is tagged with a certain word, company name, persons name, etc:
del.icio.us/tag/SMO (or whatever other kind of tag you would want to set up a custom search for).
Keep up the good posts. I only started reading recently, but have found it very good.
Thanks,
Michael Pranikoff
Director, Emerging Media
PR Newswire