Internet Retailer reports that shoppers with Facebook pages will no longer be restricted to only evangelizing about the latest products and talking trends with friends. Now they will be able to sell directly from their Facebook page.
BSocial Networks Inc. has launched a Facebook application called Market Lodge that allows Facebook users to create miniature e-commerce stores on their Facebook pages. Market Lodge allows Facebook users to select from 1,100 products from 50 retailers items to sell in their own shops.
Facebook users get a 10% commission for every product they sell (deposited in personal PayPal accounts), bSocial Networks gets a 35% to 50% commission, and retailers get an outlet to sell products to the 50 million consumers on Facebook without having to advertise, says Sue Spielman, bSocial Networks co-founder.
“This is a consumer-to-consumer business platform that lets anyone in the social network create a personalized marketplace that reflects their hobbies and interests,” Spielman says. “And when social networkers share their Market Lodge, they share with all of their friends in a setting of social trust, a social bond.”
BSocial Networks plans to expand its initial offering of 1,100 products to thousands of products. Current retailers include Aurora Nova Skin Care, Holistic Pet, Inner Waves Organics, Oona Sara Designs and White Swan. The company also plans to expand its Market Lodge offering, initially created using the Facebook application program interface, to other social networks.