Playing Around With Video

We have been playing around with creating some video files for client sites and submitting them to the social video sites. One site that we have found very useful in the submission process is Tube Mogul. TubeMogul is the video equivalent of SocialPoster, but the big difference is that TubeMogul has a dashboard that lets you know how many people viewed your  video across the different video sites. This is a very cool tool and it the biggest reason that we use Tube Mogul.

Before you start shooting your first video here are a couple of optimization types to keep in mind from WebVideoUniverse.com.

1. Using the right keywords to describe your video is crucial, and you should use “long tail” keywords instead of general terms. If you’re selling a product or service, use localized keywords. “People who search with generalities are tire-kickers and aren’t buyers,” says Traffic Geyser co-founder Michael Koenigs. When they’re ready to buy, they search with specific terms to find something in their area.

2. When writing a description of your video, don’t sell to the customers and don’t bully them. Instead, speak like a friend. Establish yourself as an authority and talk on a personal level.

3. Your description should start with your Web link, and that includes the “http://” since YouTube turns full URLs into links. Start with the URL so that a clickable link always shows beside your videos.

4. Every video should have a banner across the bottom third of the screen from beginning to end, said Koenigs, which shows where you want people to click next. “If you make it clear what you want people to do, they’ll do it,” Koenigs added.

5. If you want customers to get in touch with you, don’t forget to give them your phone number. “Don’t underestimate the power of a phone number,” Koenigs said.

Good tips and insights from Michael.