Power of a Negative Review
So what happens when a blogger has a bad experience at your restaurant? Well if you are the Melting Pot in Burlington MA the answer is a top search engine results that does not paint a positive picture of your restaurant. Soxy lady (http://soxylady.blogspot.com/) visited the Melting Pot in Burlington MA and had a very poor dinning experience. Here review of the meal can be found at The Melting Pot Burlington: Two BIG THUMBS DOWN.
A sample of her dinning experience:
“The cheese course was fantastic…until we noticed the fruit sticker still on one of our apple pieces. Completely intact, and obviously had not been cleaned or run under any water…there was a HUGE DISGUSTING hair in my salad”
The manager totally blew her off when she complained and as a result a search on Google for Melting Pot Burlington MA has this negative blog post above the fold. How many people will search for this restaurant, see this review and decide to eat elsewhere?
Pre-blogs is used to be that if you had a negative experience that the average person would tell 10 people. Today, smart bloggers like Soxy Lady is able to not only tell thousands of people, but here comments will stay alive for ever because of the search engines.
Filed under Social Media Optimization : Comments (0) : Apr 18th, 2008
