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	<title>Comments on: Talking Reputation Management With Aaron Wall</title>
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	<link>http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/</link>
	<description>Merging of Traditional Media, SEM and Social Marketing</description>
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		<title>By: SEO Design Solutions</title>
		<link>http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/comment-page-1/#comment-44762</link>
		<dc:creator>SEO Design Solutions</dc:creator>
		<pubDate>Sat, 03 May 2008 14:30:55 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/#comment-44762</guid>
		<description>Whether or not the reason behind the smear tactic was ethical, fabricated or otherwise, the fact remains that information laying around like that is damaging for a company of any caliber.

The ends must justify the means and for most, leveraging social media sites or web 2.0 properties has the ability to outrank a less dominant site with less authority. Just a response that works, nothing wrong with that.</description>
		<content:encoded><![CDATA[<p>Whether or not the reason behind the smear tactic was ethical, fabricated or otherwise, the fact remains that information laying around like that is damaging for a company of any caliber.</p>
<p>The ends must justify the means and for most, leveraging social media sites or web 2.0 properties has the ability to outrank a less dominant site with less authority. Just a response that works, nothing wrong with that.</p>
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		<title>By: Gestão de crise na era dos blogues e micro-bloggings &#171; Noticiare</title>
		<link>http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/comment-page-1/#comment-44366</link>
		<dc:creator>Gestão de crise na era dos blogues e micro-bloggings &#171; Noticiare</dc:creator>
		<pubDate>Fri, 02 May 2008 14:14:59 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/#comment-44366</guid>
		<description>[...] Como foi mencionado na entrada anterior temos a utilização da ferramenta de micro-blogging Twitter como meio de suporte ao cliente. Já David Wilson no seu blogue &#8220;Social Media Optimization&#8221; dá-nos diversas dicas de gestão de reputação online. Entre todas vale destacar a entrevista que fez com Aaron Wall da SEObook. [...]</description>
		<content:encoded><![CDATA[<p>[...] Como foi mencionado na entrada anterior temos a utilização da ferramenta de micro-blogging Twitter como meio de suporte ao cliente. Já David Wilson no seu blogue &#8220;Social Media Optimization&#8221; dá-nos diversas dicas de gestão de reputação online. Entre todas vale destacar a entrevista que fez com Aaron Wall da SEObook. [...]</p>
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		<title>By: David Wilson</title>
		<link>http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/comment-page-1/#comment-40920</link>
		<dc:creator>David Wilson</dc:creator>
		<pubDate>Tue, 15 Apr 2008 01:59:09 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/#comment-40920</guid>
		<description>Great comments Marty and Adrian. The first step should be to fix the problem not rely on reverse SEO to bury any bad news.</description>
		<content:encoded><![CDATA[<p>Great comments Marty and Adrian. The first step should be to fix the problem not rely on reverse SEO to bury any bad news.</p>
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		<title>By: adrian chan</title>
		<link>http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/comment-page-1/#comment-40863</link>
		<dc:creator>adrian chan</dc:creator>
		<pubDate>Mon, 14 Apr 2008 18:56:37 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/#comment-40863</guid>
		<description>Reverse seo -- an interesting use of social media tools, and I&#039;ll not argue against it on principle. 

But there&#039;s something to be said, too, for the company that engages with negative press, and whether by admitting to or owning its mistakes, or by answering legit complaints, makes an &quot;investment&quot; the trust and integrity of its brand identity.</description>
		<content:encoded><![CDATA[<p>Reverse seo &#8212; an interesting use of social media tools, and I&#8217;ll not argue against it on principle. </p>
<p>But there&#8217;s something to be said, too, for the company that engages with negative press, and whether by admitting to or owning its mistakes, or by answering legit complaints, makes an &#8220;investment&#8221; the trust and integrity of its brand identity.</p>
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		<title>By: Brent Hodgson</title>
		<link>http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/comment-page-1/#comment-76013</link>
		<dc:creator>Brent Hodgson</dc:creator>
		<pubDate>Fri, 11 Apr 2008 11:55:47 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/#comment-76013</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Currently Browsing: Reputation Management SEO With Aaron Wall - Social Media Opti.. http://tinyurl.com/3tdmdg&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Currently Browsing: Reputation Management SEO With Aaron Wall &#8211; Social Media Opti.. <a href="http://tinyurl.com/3tdmdg" rel="nofollow">http://tinyurl.com/3tdmdg</a></span></span></span></p>
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		<title>By: Jenny</title>
		<link>http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/comment-page-1/#comment-40138</link>
		<dc:creator>Jenny</dc:creator>
		<pubDate>Wed, 09 Apr 2008 13:28:23 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/#comment-40138</guid>
		<description>Great post! I didn&#039;t really get it but then again, I&#039;m not into the whole business deal.</description>
		<content:encoded><![CDATA[<p>Great post! I didn&#8217;t really get it but then again, I&#8217;m not into the whole business deal.</p>
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		<title>By: Green Eggs Matty</title>
		<link>http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/comment-page-1/#comment-40003</link>
		<dc:creator>Green Eggs Matty</dc:creator>
		<pubDate>Tue, 08 Apr 2008 23:01:03 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/#comment-40003</guid>
		<description>Reputation management is a delicate and interesting project to handle. I think the party involved with re-tooling a company or brand&#039;s reputation also has to think about how to highlight the positive aspects while properly and honestly attempting to address the negative elements that have sullied the reputation in the first place. If there is truth to the slandering, then beyond just a sincere apology, I think the brand owes it to its users/consumers/customers/readership/etc. to actually clean up the mess before handling the task of reputation management.</description>
		<content:encoded><![CDATA[<p>Reputation management is a delicate and interesting project to handle. I think the party involved with re-tooling a company or brand&#8217;s reputation also has to think about how to highlight the positive aspects while properly and honestly attempting to address the negative elements that have sullied the reputation in the first place. If there is truth to the slandering, then beyond just a sincere apology, I think the brand owes it to its users/consumers/customers/readership/etc. to actually clean up the mess before handling the task of reputation management.</p>
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		<title>By: Youtube &#187; Talking Reputation Management With Aaron Wall</title>
		<link>http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/comment-page-1/#comment-39766</link>
		<dc:creator>Youtube &#187; Talking Reputation Management With Aaron Wall</dc:creator>
		<pubDate>Mon, 07 Apr 2008 17:48:53 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/#comment-39766</guid>
		<description>[...] - Social Media Optimization wrote an interesting post today on Talking Reputation Management With Aaron WallHere&#8217;s a quick excerptTalking Reputation Management With Aaron Wall I recently had the chance to ask search engine optimization expert Aaron Wall about reputation management and how to use different social media tools to “squeeze out” negative references from showing up on the search results page. This was a topic that Aaron had written about in the past and I am grateful to Aaron to take time to answer my questions Q: I read the post you made back in January “Fighting Off Negative Publicity and Affiliates in the S [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8211; Social Media Optimization wrote an interesting post today on Talking Reputation Management With Aaron WallHere&#8217;s a quick excerptTalking Reputation Management With Aaron Wall I recently had the chance to ask search engine optimization expert Aaron Wall about reputation management and how to use different social media tools to “squeeze out” negative references from showing up on the search results page. This was a topic that Aaron had written about in the past and I am grateful to Aaron to take time to answer my questions Q: I read the post you made back in January “Fighting Off Negative Publicity and Affiliates in the S [...]</p>
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	<item>
		<title>By: Wikipedia &#187; Blog Archive &#187; Talking Reputation Management With Aaron Wall</title>
		<link>http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/comment-page-1/#comment-39764</link>
		<dc:creator>Wikipedia &#187; Blog Archive &#187; Talking Reputation Management With Aaron Wall</dc:creator>
		<pubDate>Mon, 07 Apr 2008 17:42:40 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/2008/04/talking-reputation-management-with-aaron-wall/#comment-39764</guid>
		<description>[...] - Social Media Optimization wrote an interesting post today on Talking Reputation Management With Aaron WallHere&#8217;s a quick excerptTalking Reputation Management With Aaron Wall I recently had the chance to ask search engine optimization expert Aaron Wall about reputation management and how to use different social media tools to “squeeze out” negative references from showing up on the search results page. This was a topic that Aaron had written about in the past and I am grateful to Aaron to take time to answer my questions Q: I read the post you made back in January “Fighting Off Negative Publicity and Affiliates in the S [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8211; Social Media Optimization wrote an interesting post today on Talking Reputation Management With Aaron WallHere&#8217;s a quick excerptTalking Reputation Management With Aaron Wall I recently had the chance to ask search engine optimization expert Aaron Wall about reputation management and how to use different social media tools to “squeeze out” negative references from showing up on the search results page. This was a topic that Aaron had written about in the past and I am grateful to Aaron to take time to answer my questions Q: I read the post you made back in January “Fighting Off Negative Publicity and Affiliates in the S [...]</p>
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