Women Trust Blogs
A just released survey, conducted with Compass Partners LLC, illustrates several surprising new trends in social media, specifically that 36.2 million women in the U.S write and read blogs every week and approximately half consider blogs a “highly reliable” or “very reliable” source of information and advice.
The 36.2 million women who actively participate in the blogosphere is comprosed of 15.1 million who publish at least one post a week and 21.1 million who read and comment to blogs a week
The survey data indicate American women are drawn to participate in the blogosphere primarily because it provides access to the content they want, when they want it. Survey results also indicate that the blogging community’s fundamental trust in one another has contributed to its rapid growth.
“Several recent surveys indicate that our trust in institutions is declining. We are losing trust in the government, politicians, the media and many corporations. But as it turns out, we trust each other,” said Elisa Camahort Page, BlogHer co-founder and COO. “The blogosphere is increasingly becoming the digital ‘kitchen table’ where individuals can sit down to have an authentic conversation about all the topics that affect their daily lives - from household products to presidential candidates.”
There is some interesting data in this survey. It shows that if you marketing to women that having a blog should be an integral part of your online marketing campaign. When 50% of the women surveyed say blogs influence their purchase decisions, reaching out and interacting with the top bloggers in your space will probably result in increased sales.
Filed under Brand Marketing, Social Media Marketing, Social Media Optimization : Comments (4) : Apr 16th, 2008
April 16th, 2008 at 8:27 am
Thanks for the great information. Its amazing how effective blogging is as a marketing tool.
Kurt
April 21st, 2008 at 8:12 am
[…] Amerikanska kvinnor läser mycket bloggar och kanske än mer intressant, ser de som en mycket tillförlitlig källa. Inte helt onaturligt. Så fort det finns en person bakom ett skrivet ord blir det mycket mer tillförlitligt än om det är en organisation/företag eller liknande (dvs så trad media är uppbyggt…). Den sociala webben måste vara personlig för att vara trovärdig, så enkelt är det. […]
June 16th, 2008 at 11:47 pm
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June 18th, 2008 at 2:03 pm
Wow seriously? Highly reliable? I mean, don’t get me wrong, I think we all blog because we want to share what we know, but a lot of the time it is just sharing what we think we know. Let’s be honest. I do take pride in my writing but at the same time, I am no Tom Brokaw.