Comments on: Are Businesses Really Trying Virtual Worlds http://social-media-optimization.com/2008/05/are-businesses-really-trying-virtual-worlds/ Merging of Traditional Media, SEM and Social Marketing Sun, 05 Feb 2012 10:23:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Simon http://social-media-optimization.com/2008/05/are-businesses-really-trying-virtual-worlds/comment-page-1/#comment-63440 Simon Fri, 15 Aug 2008 16:30:40 +0000 http://social-media-optimization.com/2008/05/are-businesses-really-trying-virtual-worlds/#comment-63440 Four years is a long time to see such adaption happening. Lets keep in mind that the web technologies are slowly transitioning into an even more richer and semantic based environment. The web 2.0 that we know today, will soon have evolved into something much greater and bigger. In my POV, the way social interactions are evolving, virtual worlds will become much more accesable with much lesser learning curves that they have today. It'll be as simple to socialize, meet, network, launch events etc in virtual worlds as it is to check your emails. Companies with offices spread out nationally or internationally may quite as well create online worlds for their internal training camps, meetups etc. We see it happening in SecondLife today, and we'll continue to see it happening on a larger scale with different dynamics in the future. Four years is a long time to see such adaption happening. Lets keep in mind that the web technologies are slowly transitioning into an even more richer and semantic based environment. The web 2.0 that we know today, will soon have evolved into something much greater and bigger. In my POV, the way social interactions are evolving, virtual worlds will become much more accesable with much lesser learning curves that they have today. It’ll be as simple to socialize, meet, network, launch events etc in virtual worlds as it is to check your emails.

Companies with offices spread out nationally or internationally may quite as well create online worlds for their internal training camps, meetups etc. We see it happening in SecondLife today, and we’ll continue to see it happening on a larger scale with different dynamics in the future.

]]> By: Dan Thornton http://social-media-optimization.com/2008/05/are-businesses-really-trying-virtual-worlds/comment-page-1/#comment-48222 Dan Thornton Wed, 21 May 2008 11:19:40 +0000 http://social-media-optimization.com/2008/05/are-businesses-really-trying-virtual-worlds/#comment-48222 I totally agree. Despite the success of World of Warcraft and Second Life to entice early adopters into virtual worlds, I don't believe the mainstream public will hit virtual worlds until the Grand Theft Auto brand name brings them via consoles and PCs. (http://thewayoftheweb.net/?p=228) And businesses won't be there for more than limited PR until the mainstream start to arrive. Most public facing companies seem to either join for a PR stunt, or struggle to make the conceptual leap e.g. real world fashion houses duplicating real world clothes and getting outsold by SL fashion creators doing things more suitable for a virtual world. Personally, I'm hoping more meetings take place virtually in the very, very near future, as it costs a huge amount to commute around the UK, and a lot of times it's really been a waste of resources. But, as you say, it's still a struggle for companies to understand SEO, Social Media Marketing, and Wikis etc, let alone all gathering on a virtual island for an important meeting. I totally agree. Despite the success of World of Warcraft and Second Life to entice early adopters into virtual worlds, I don’t believe the mainstream public will hit virtual worlds until the Grand Theft Auto brand name brings them via consoles and PCs. (http://thewayoftheweb.net/?p=228)

And businesses won’t be there for more than limited PR until the mainstream start to arrive. Most public facing companies seem to either join for a PR stunt, or struggle to make the conceptual leap e.g. real world fashion houses duplicating real world clothes and getting outsold by SL fashion creators doing things more suitable for a virtual world.

Personally, I’m hoping more meetings take place virtually in the very, very near future, as it costs a huge amount to commute around the UK, and a lot of times it’s really been a waste of resources. But, as you say, it’s still a struggle for companies to understand SEO, Social Media Marketing, and Wikis etc, let alone all gathering on a virtual island for an important meeting.

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