Dilbert creator Scott Adams is adding some social media components to Dilbert.com (http://www.dilbert.com). In the “Cartoon Mashups” section, Adams has opened his strip to the editorial choices of his audience. Now you get to replace Adams’s punch line with your own, and the community will vote for the funniest punch lines.
Some of the other social media additions to the site are:
- Mashups: Three versions of each strip.
- Punch line: Fans can rewrite the final frame of a daily strip. Adams creates the setup, the audience provides the punch lines.
- My Dilbert (coming in May): Fans will be able to rewrite the entire strip.
- Group Mash (coming in May): Fans will be able to rewrite one panel with the opportunity to share with other users and have them write the rest.
Adams will participate by authoring random frames with his audience and looking to see whether strips can be developed successfully by groups.
- Animated Strips: Short-form animated versions of existing strips released every weekday via Dilbert.com with a future rollout to iTunes Podcast, YouTube, Comcast and more. The animation is produced and distributed by RingTales — producers of the New Yorker Animated Cartoons.
- Completely new Web site: Free access to the entire Dilbert strip library since 2001. (Coming this summer: access to the entire library since inception.) All strips are in color, and fans have the opportunity to search, rank, comment on, print, save and e-mail strips, as well as create and share multiple favorites lists.
- Widgets: Multiple versions enabling Dilbert to reach personal pages (iGoogle, Netvibes), Social Networks (Facebook, MySpace), Desktops (Vista, Yahoo!), and Blogs (Blogger, TypePad).
I believe that this Dilbert is the first comic strip to offer these social media capabilities. If Adams is successful, look other comic strips to take a similar approach..
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