Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix. On average we watched 83 videos each during March.
Online video viewing has became a mainstream activity for the majority of us as nearly three-quarters of the U.S. online population watched an online video in March.
The big two video destination sites are YouTube and MySpace. Nearly 85 million viewers watched 4.3 billion videos on YouTube (50.4 videos per viewer), while over 47 million viewers watched 400 million videos on MySpace (8.4 videos per viewer). Including YouTube, Google sites served an average of 50.9 videos per viewer.
Recently released research from Ipsos-Insight found that 12% of all US video viewers only download content, as compared with 37% who only stream content. The majority of respondents do both, but did not detail how much of their online video viewing was streamed vs. how much was downloaded.
What is interesting about this chart us is the consistency in video use across all age groups. From ages 12-54 between 50% and 66% of all Internet users are watching video, either via download or streamed. For the over 55 crowd, just over a third of them watch video. Watching video online has became a habit now for the majority of U.S. internet users, and the demand for quality video is only going to get stronger. I think this will become the next phase of online video, where more and more high-quality video is made just for viewing online.
{ 1 comment… read it below or add one }