Merging of Traditional Media, SEM and Social Marketing
From the monthly archives:
Harris Interactive reported in its April 2008 issue of Youth Trends that more than half of US girls ages 13 to 15 used social networking Web sites in 2007. Overall more than twice as many children ages 10 to 12 reported using social networking sites in 2007 as did in 2006.
US teen girls take a much more active role within social networks than boys according to a study by the Pew Internet and American Life Project and the National Commission on Writing conducted from September to November 2007.
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This last month or so has been crazy with travel and deliverables, but I anticipate that I will be back on a normal posting schedule this month.
A couple of interesting things I have come across recently.
For those of you who have ever wondered if social media will ever work in your ‘boring” industry then you need to read 97th Floor blog. Every Friday Chris and Mat take a traditional industry and illustrate hwo you can use viral marketing in that space. Some of there posts include virial marketing ideas for a Dry Cleaner, Appliances Company, and Preschool.
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Dilbert creator Scott Adams is adding some social media components to Dilbert.com (http://www.dilbert.com). In the “Cartoon Mashups” section, Adams has opened his strip to the editorial choices of his audience. Now you get to replace Adams’s punch line with your own, and the community will vote for the funniest punch lines.
Some of the other social media additions to the site are:
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