Teen Social Networking Still Growing
Harris Interactive reported in its April 2008 issue of Youth Trends that more than half of US girls ages 13 to 15 used social networking Web sites in 2007. Overall more than twice as many children ages 10 to 12 reported using social networking sites in 2007 as did in 2006.
US teen girls take a much more active role within social networks than boys according to a study by the Pew Internet and American Life Project and the National Commission on Writing conducted from September to November 2007.
eMarketer estimates that 17.7 million US teens will use social networks in 2011, up from 13.6 million in 2007.
While eMarket focuses on the growth of U.S teens using social networks by 2011, the number that jumps out at me here is the adult participation. That 85% of U.S. adults will be using social networks is a number that will make any marketer sit up and take notice.
Filed under Brand Marketing, Social Media Optimization : Comments (0) : May 7th, 2008
