Archive for June, 2008
MySpace Losing Video Ground
It has been a bad week for Rupert Murdoch and MySpace. Last week we wrote about how Facebook has passed MySpace in total visitors for the first time and now Compete releases data that shows MySpace is rapidly losing market share to Google and Yahoo.
MySpace has traditionally made money because of its heavy focus on entertainment (nee video), so the alarm bells must be going off at News Corp. that MySpace has seen its online video market share fall from 8.9% to 5.1% in one year. That is a 42% drop which is huge.
Tags: MySpace, video
Filed under Demographics :
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Jun 30th, 2008
Its All About The Revenue
At least that is the mantra coming from Cassandra Imfeld Jeyaram Social Marketing Manager, Global Consumer Marketing, InterContinental Hotels Group. Jeyaram was quoted in Eye For Travel as saying:
“For IHG, we’ve been tasked to measure and understand how our social marketing efforts relate back to an increase in room nights. This approach is different than many – if not most – organizations today who measure engagement.”
That is an understatement. How to measure ROI on social media marketing is something that stumps many companies. Is social media marketing advertising and thus ROI should be calculated like other advertising campaigns? Typical measurements there are revenue or length of time spent on the site.
Filed under Social Media Marketing : Comments (0) : Jun 27th, 2008
Did Social Media Win Obama The Nomination?
That is the interesting viewpoint of Michael Wesch, an assistant professor of cultural anthropology at Kansas State University. Welch gave a talk at the Library of Congress Monday and he this question by an audience member:
Why should anyone care about a subculture of homemade video makers, or the fact that some people watch amusing clips on the Internet instead of looking at TV? “I don’t understand how this is going to impact my life,”
The response by Professor Wesch was:
Tags: politics
Filed under Social Media Marketing :
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Jun 24th, 2008
Facebook Gets More Traffic Than MySpace
For the first time it looks like Facebook has overtaken MySpace as the biggest social network, at least according to ComScore. An article in the Financial Times said that:
Facebook attracted more than 123m unique visitors worldwide in May, an increase of 162 per cent over the same period last year according to ComScore, a company that monitors websites. That compared with 114.6m unique visitors worldwide at MySpace, Facebook’s leading rival, whose traffic grew just 5 per cent during the same period, ComScore said.
Tags: Facebook, MySpace
Filed under Social Media Marketing :
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Jun 23rd, 2008
Buying Social Media
So you want to add a social media component to your marketing plan but you do not have the internal resources or buy-in to fully role one out. If you are in this position then buying social media might be a way to get your feet wet in social media. What is buying social media? Well Jeremiah Owyang had a great blog post on this topic on How Brands Can “Buy” Social Media.
Two of the ideas he brought up were:
Filed under Social Media Marketing : Comments (0) : Jun 19th, 2008
Brand Examples of Social Media Marketing
Interesting article in the Chicago Tribune about how big brands are using social media.
One of the examples they use is ConAgra Foods. Stephanie Moritz, director or public relations, said ConAgra has a ton of brands and the company is putting a lot of thought into how to best engage consumers. The company’s site is filled with recipes, games (The Slim Jim half-pipe challenge!) and healthy living tips.
“The site is constantly evolving,” Moritz said. “We are testing constantly.” ConAgra’s approach is to control the message by engaging the visitor with compelling content. Visitors are asked to comment, share tips and get involved. “The brand gets its message out,” she said and ConAgra gets to measure “the conversation footprints.”
Filed under Brand Marketing, Social Media Marketing : Comments (1) : Jun 17th, 2008
Top Five U.S. Social Networking Sites
Hitwise recently reported that MySpace.com received 74% of U.S Social Networking visits for April 2008, down from 78% in April 2007. Facebook on the other hand saw its market share rise from 11% in April 2007 to almost 15% in 2008 (a 32% gain).
Without looking, can you name the top five social networking sites in the U.S. by market share? Myyearbook.com really surprised me as it does not get much mainstream media attention, but it has quietly taking the third spot in the U.S. from Bebo.
| Rank | Name | Apr-08 | Apr-07 | YoY % Change |
Tags: Bebo, Facebook, MySpace, social networks
Filed under Social Media Marketing :
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Jun 16th, 2008
Baby Boomers and Social Networks
Earlier this week I looked at the demographics of blog readers which showed that the younger the user, the more likely he or she was to read or keep a blog on a weekly basis.
I focus so much on demographic data because it is important to understand who is using social networking sites before you start advertising on them. Recently I looked at some new social network user demographics which indicated that the Facebook demographic skews female and under 25, compared to other major social networks. That is important information to know if you are building a Facebook application.
Tags: , Demographics, Facebook, MySpace, social networks
Filed under Brand Marketing, Demographics, Social Media Marketing :
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Jun 12th, 2008
Blogs Not For Everyone
A Deloitte & Touche study earlier this year looked at the different activities that users do online by age. The data is fascinating look at how we interact online.
The younger the user, the more likely he or she was to read or keep a blog on a weekly basis. For example, 55% of millennials (ages 13 to 24) surveyed read a blog, and the percentages declined for every age cohort in the study until reaching just 16% for matures (ages 61 to 75).
Tags: blogs
Filed under Demographics, Social Media Optimization :
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Jun 9th, 2008
What Ads Influence Purchases
emarketer has a huge post on social networks. As I was reading through the report I was struck by the type of advertising that influences a purchase data and how many ad agencies are focused on the wrong medium!
When marketers look at what ad placements most influence consumers to make an online purchase, for example, only 1% of respondents in a DoubleClick Performics study cited ads within social network sites.
Tags: advertising, Facebook, MySpace, social networks
Filed under Brand Marketing :
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Jun 6th, 2008
