MySpace Losing Video Ground
It has been a bad week for Rupert Murdoch and MySpace. Last week we wrote about how Facebook has passed MySpace in total visitors for the first time and now Compete releases data that shows MySpace is rapidly losing market share to Google and Yahoo.
MySpace has traditionally made money because of its heavy focus on entertainment (nee video), so the alarm bells must be going off at News Corp. that MySpace has seen its online video market share fall from 8.9% to 5.1% in one year. That is a 42% drop which is huge.
The only other company that has seen a similar drop is ManiaTV.com which saw its market share plummet by 64%.
For biggest battle online is being contested by ABC and NBC through their proxy sites Veoh.com (ABC) an Hulu (NBC). In May, Disney-owned ABC made its first public move to embrace online distribution by signing up with Veoh.com.
The move is a defensive play against Hulu, the NBCU-News Corp joint venture and ABC has previously announced plans to release an embed-friendly player this fall, though not ruled out working with Hulu.
While Veoh.com shows up much higher in Compete’s ranking of on-site video viewing visits, Hulu.com actually plays host to ABC visitors slightly more often (4.7% vs. 4% in May).
Tags: MySpace, video
Filed under Demographics :
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Jun 30th, 2008
