Compete.com has some new video market share data and it seems that YouTube has gotten even stronger. YouTube’s market share has grown by 12.3% in the last year and is now at 50.4%, . For the first time ever half of the videos watched online are viewed on YouTube.
With over 10 billion videos viewed a month online, YouTube must be close to being the second most popular search engine in the world (after its parent Google).
The gap between #1 YouTube and other top sites like Yahoo, MySpace, TimeWarner and Microsoft continues to widen as they continue to lose market share. YouTube’s viewers are 7-10 times greater than its main competitors. If you are thinking about launching any sort of video campaign, then I don’t see reason at the moment why you would not just focus just on YouTube and ignore these other sites.
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I have recently started recording my own videos and uploading them to youtube and I can’t believe how much my web traffic has increased since. If you aren’t using Youtube to market your business, you need to start doing this. I think Youtube will continue to grow dramatically.