Comments on: B-To-B Blogs Experiencing Turbulence http://social-media-optimization.com/2008/07/b-to-b-blogs-experiencing-turbulence/ Merging of Traditional Media, SEM and Social Marketing Fri, 30 Jul 2010 12:26:52 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: FM Days http://social-media-optimization.com/2008/07/b-to-b-blogs-experiencing-turbulence/comment-page-1/#comment-64525 FM Days Thu, 21 Aug 2008 02:43:51 +0000 http://social-media-optimization.com/2008/07/b-to-b-blogs-experiencing-turbulence/#comment-64525 I have to agree with Forrester. Successful B2B blogging is more about real people in organizations having sincere conversations with all parts of their value chain. It is just a little scary for the B2B PR types to cede control of the message and the medium. I have to agree with Forrester. Successful B2B blogging is more about real people in organizations having sincere conversations with all parts of their value chain.

It is just a little scary for the B2B PR types to cede control of the message and the medium.

]]> By: Sante http://social-media-optimization.com/2008/07/b-to-b-blogs-experiencing-turbulence/comment-page-1/#comment-59853 Sante Tue, 29 Jul 2008 09:37:10 +0000 http://social-media-optimization.com/2008/07/b-to-b-blogs-experiencing-turbulence/#comment-59853 Interesting considerations I believe many of us working with big and small companies can share. In fact what is often missing is a shift in culture and approach that make blogs "difficult to use", the approach being "well you guys do whatever is needed to get us good rankings and come back with a report and don't spend too much". The web must play a central role in teh life of a company and unless the approach changes nothing serious can be done with a blog or a website. Interesting considerations I believe many of us working with big and small companies can share.

In fact what is often missing is a shift in culture and approach that make blogs “difficult to use”, the approach being “well you guys do whatever is needed to get us good rankings and come back with a report and don’t spend too much”.

The web must play a central role in teh life of a company and unless the approach changes nothing serious can be done with a blog or a website.

]]> By: davidrwilson http://social-media-optimization.com/2008/07/b-to-b-blogs-experiencing-turbulence/comment-page-1/#comment-75890 davidrwilson Mon, 28 Jul 2008 20:01:11 +0000 http://social-media-optimization.com/2008/07/b-to-b-blogs-experiencing-turbulence/#comment-75890 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">B-To-B Blogs Experiencing Turbulence http://is.gd/16KD</span></span> B-To-B Blogs Experiencing Turbulence http://is.gd/16KD

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