Comments on: B2B Marketers Struggle With Social Media

By: B2B Marketers Struggle With Social Media Social Media Optimization | internet marketing tools

Fri, 19 Jun 2009 19:31:47 +0000

[...] B2B Marketers Struggle With Social Media Social Media Optimization Posted by root 3 days ago (http://social-media-optimization.com) Oct 27 2008 merging of traditional media sem and social marketing my impression is that many b2b marketeers struggle with the internet they dont see the point of having leave a comment name e mail website tweet this post links powered by tweet this v1 3 9 Discuss | Bury | News | B2B Marketers Struggle With Social Media Social Media Optimization [...]

By: Will Hull - United Cerebral Palsy

Will Hull - United Cerebral Palsy — Fri, 31 Oct 2008 15:05:15 +0000

This also translates well to the nonprofit community. I am in charge of social networking and online communications for my nonprofit’s national office. We have been engaged in this effort since the beginning of ‘08. It hasn’t yeilded much in fundraising revenue, but it has build awareness and information requests.

If the ROI isn’t there, then a viable solution would be to get an intern, usually a traditional college-type person to engage in this effort a little or no cost to the company. They get experience and you get a foundation in social networking.

I wonder, are there any reports like this for nonprofits?
I know there is a great buzz about it in the nonprofit world.
http://beth.typepad.com has a lot of nonprofit concern for social networking.

Thanks for the post.

Really appreciate it.

Will Hull
eAdvocacy/eCommunications Coordinator
UCP National Office
Washington, DC

By: Joelle Nebbe-Mornod

Joelle Nebbe-Mornod — Tue, 28 Oct 2008 15:13:57 +0000

Having spent the last year and a half working in b2b media, my impression is that many b2b marketeers struggle with *the internet* – they dont see the point of having a b2b website, they dont see the point of advertising online, don’t have e-newsletters etc. so how could they get social networking?

By: Jeff Woelker

Jeff Woelker — Mon, 27 Oct 2008 20:19:02 +0000

I think the problem right now is a catch 22. On one side, you have B2C companies going crazy in the social media space and as a result, B2B companies are saying “it’s just for B2C companies.” On the agency side, you have really smart marketers saying “B2B companies can play in the social media space” and then clients say “Well, what experience do you have?” The agencies response is “Well, not much, as clients won’t give us projects to prove it.” So you end up with agencies who, at least say, they understand it, but can’t prove it. And you have companies who want to get into the space, but not many success stories can be found, so there is a lot of perceived risk.

I won’t get to “pitchy”, but I’ll just say that we actually DO have experience with B2B clients in this space. Contact me if you want more info.

By: seomasterlist (seomasterlist)

seomasterlist (seomasterlist) — Wed, 31 Dec 1969 20:59:59 +0000

B2B Marketers Struggle With Social Media: Business-to-business marketers? interest in social .. http://tinyurl.com/5ec9en

By: Ron_Hudson (Ron Hudson )

Ron_Hudson (Ron Hudson ) — Wed, 31 Dec 1969 20:59:59 +0000

Add This: http://tinyurl.com/5ec9en