Here are some of the social marketing articles that I have been reading recently:

Learning to Work with Social Networks:Marketers recognize that social networks are becoming more important to their plans, but have few guidelines about what works best. How will campaigners make the most of MySpace, Facebook and their ilk? Source: eMarketer

Marketing: How to use social networks for marketing and PR. This high level primer from the NYTs discusses how brands can get started with their PR and marketing efforts on social networks. They suggest profiles and connections, groups, then discussion areas.

YouTube To Focus On Premium Content In ‘09. Source: Broadcasting and Cable

Online Video Viewer Demographics: Eight out of 10 US Internet users now watch online video at least once a month. But the demographic profile of the average viewer isn’t a mirror image of the US as a whole. Source: eMarketer

Why The Facebook-Twitter Deal Failed. Source: The New York Times

Generation X Marks a Sweet Spot. Marketers can target the Generation X demographic by reaching out to them while they are comparison shopping, researching products or social networking. Source: eMarketer

How Motrin Should Respond To The Groundswell. Source: Jeremiah Owyang

Twitter CEO: The revenue’s coming soon, but I won’t tell you how. Source: CNET

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