Hope you all had a great Christmas! Here are some interesting social media marketing articles I have been reading during the holiday season:
Best Podcasts on Social Media: Lee Odden has put together a great list of social media podcasts.
Ads: MySpace v. Facebook Advertising Showdown. Which Platform Is Better?
This comparison demonstrates why Facebook’s advertising system is better than MySpace. Source: Techcrunch
9 Reasons You Need Social Media Marketing in 2009 . Good post from Todd Malicoat aka Stuntdubl. His bonus point is so spot on. Social media is a way to reliably disperse your message to a group of people who want to hear what you have to say.
Winning Facebook strategies for retailers :Women are using a Facebook application from J.C. Penney to shame their husbands and boyfriends into improving their gift selection. The “Beware of the Doghouse” video allows users to consign their loved ones to a virtual doghouse, which can be escaped only via a click on a jewelry-store link. Victoria’s Secret also is using Facebook to good effect — its presence has attracted more than 800,000 fans.
Shoppers trust user reviews: Online shoppers trust one another’s product reviews, and companies are taking note by incorporating positive feedback into advertising. Amazon, a pioneer in customer reviews, even gave a team of six customers free products in return for their opinions this holiday season.
Survey: Consumers increasingly seek blog advice: A study by Jupiter Research on behalf of BuzzLogic found that half of blog readers consider blogs useful when making purchases, and more than half of this group report consulting blogs just before making a purchase.
What Have you been reading?
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The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.
Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.
While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.