These are some of the social media marketing posts that caught my eye this week.
Study: Company Blogs Lead Social Media Options
A new study finds blogging to the most important lead generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg.
How can user-generated content work for you?
While the explosion of user-generated content has created new opportunities for self-expression for consumers, using UGC for effective advertising is an extremely difficult challenge for marketers. As the audience for traditional media continues to shrink, pressure mounts to find a way to make UGC profitable. Read more...(399 words, estimated 1:36 mins reading time)
I was watching something on television last week when this ad from Kaplan University came on and I was struck by how similar education and social media is becoming.
Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site. Read more...(278 words, estimated 1:07 mins reading time)
Some of the social media marketing stories that I have been reading recently:
US Airways’ Social Media Index Soars:
At its peak on Saturday, 215 people a minute were becoming fans of Capt. Chesley B. Sullenberger III on a Facebook page set up to honor the pilot of US Airways Flight 1549
Tesco Using Twitter
Tesco’s Fresh & Easy is using social-messaging system Twitter to inform customers of goings-on in its stores. This Twitter feed has 915 followers, compared with Starbucks’ 30,591 followers Read more...(364 words, estimated 1:27 mins reading time)
In today’s world, it’s not enough to just have a web site. Or be #1 in Google. You need to have your finger on the pulse – and know what people are saying about you and your brand. Because on today’s internet, what you don’t know CAN hurt you.
Five years ago, you could have lied, cheated and stolen from your customers – and probably still stayed in business. Sure, some of them would tell their friends or other potential customers they might know, but there would always be someone willing to buy. Your customer’s ignorance was your bliss. Read more...(512 words, 1 image, estimated 2:03 mins reading time)
The introduction of the iPhone has really mobile social networks grow in the last two years.
The percentage of mobile phone users who said they accessed social networks from their handset jumped 182% from September 2007 to October 2008, according to a study conducted by The Kelsey Groupand ConStat.
Since I bought an iPhone last year, I know I personally use Yelp a lot more than I did before, especially when I am out and looking for a good restaurant. The apps that Yelp and Facebook havbe developed for phones like the iPhone make it much easier to stay connected, when you are away from the office or computer. Read more...(247 words, 1 image, estimated 59 secs reading time)
I started using Twitter last year with a little bit of trepidation. I was not that interested in what people were doing that minute, but I was intrigued by how it could be used from a business standpoint.
For those of you who have not heard of it, Twitter is a micro-blogging platform that can be used by advertisers and marketers to reach out and communicate with people who are talking about your product or company in real time.
Creating a business profile on Twitter is a little different than creating a personal profile, and social marketer Michael Gray recently blogged about how to build an effective business profile on Twitter. Read more...(1106 words, estimated 4:25 mins reading time)
More than four out of 10 women in their 40s surveyed in October by SheSpeaks had a social networking profile. And over 70% of women with children ages 13 to 17 had talked about products on social networks, compared with 62% of all responding women.
“40-somethings are active users and members of online social networks,” said Aliza Freud, CEO of SheSpeaks, in a statement. “These women have started to use the Web and social networks in ways that mirror the rest of their lives—from finding out about a product to shopping or monitoring their children’s activities.” Read more...(169 words, 1 image, estimated 41 secs reading time)
