Some of the social media marketing stories that I have been reading recently:
US Airways’ Social Media Index Soars:
At its peak on Saturday, 215 people a minute were becoming fans of Capt. Chesley B. Sullenberger III on a Facebook page set up to honor the pilot of US Airways Flight 1549
Tesco Using Twitter
Tesco’s Fresh & Easy is using social-messaging system Twitter to inform customers of goings-on in its stores. This Twitter feed has 915 followers, compared with Starbucks’ 30,591 followers
Facebook drops free-Whopper application
Facebook has pulled the Burger King application that gives users a coupon for a free Whopper if they drop 10 friends, because Facebook doesn’t allow applications to inform people they’ve been “de-friended.” Said a spokeswoman for the chain: “Ultimately, based on philosophical differences, we decided to conclude the campaign and chose to ‘sacrifice’ the application.
Video Ad Rates Fell 25% In Q4
Average pre-roll ad rates for online video in the fourth quarter dropped 25% from the year-earlier period and 12.5% from the prior quarter, according to video ad network BrightRoll.
Survey: Web Video Beats TV Among Respondents Ages 18-24
Coveted 18- to-24-year-old consumers now spend more time watching Web-distributed video than broadcast television, according to a new survey released by online video ad network LiveRail.
Free service translates Twitter posts
Twitrans — a new, free service — will translate your Twitter posts into different languages. The service is performed by humans, so it might yield better results than online translators do.
Parties Settle Libel Lawsuit Over Yelp Review
A San Francisco chiropractor and his former patient, Christopher Norberg, have settled a libel lawsuit arising out of a bad review Norberg posted on Yelp
Social Media Bible
Great selection of podcast interviews from subject matter experts in the social media ecosystem.
How to Pick Up Followers on Twitter
Good tips from venture capitalist Guy Kawasaki
Ogilvy Public Relations Launches Social Media RSS Dashboard
Ogilvy Public Relations has launched The Daily Influence, something they call a social media RSS dashboard. Built on Netvibes, an RSS aggregator (aka newsreader), the site comes standards with pre-selected feeds from popular social media and technology sites
What are you reading?
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