More than four out of 10 women in their 40s surveyed in October by SheSpeaks had a social networking profile. And over 70% of women with children ages 13 to 17 had talked about products on social networks, compared with 62% of all responding women.
“40-somethings are active users and members of online social networks,” said Aliza Freud, CEO of SheSpeaks, in a statement. “These women have started to use the Web and social networks in ways that mirror the rest of their lives—from finding out about a product to shopping or monitoring their children’s activities.”
Of all women surveyed by SheSpeaks (not just 40-somethings), 46% used social networks.
For those looking to market to this demographic, one interesting data point from the survey was that 26% of respondents actively ignored most online ads and 20% were annoyed by ads on social networking sites.
Again and again users of social networks are asking to be engaged while on these sites, not to be just targets of advertsing.
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Wow. That is a fantastic post for our business. We noticed that women over and under 40 are looking for help with their credit card debt. We have an image of one on our site that converts pretty well. After a recent page rank up date that dropped our PR down, we are scrambling to find new ways to build links. Looks like SMO is the ticket. Good stuff, I’ll be checking out your blog more often!—I should have know SMO was the ticket for this demo when I got a facebook friend request from—-my mom…