Last week I was at a meeting at Facebook and as Facebook was talking about their demographics, one of the statistics that struck me was facebook’s demographics is starting to mirror those of the U.S. of A.
According to comScore, more than 50% of Facebook’s users in the U.S. are over 35; the single biggest age demographic in the U.S. on Facebook is now between 35 and 44, and that Facebook’s fastest growing demo is 55-plus. Read more... (329 words, estimated 1:19 mins reading time)
Last week I was in San Francisco at Elite Retreat. I go to one conference a year and it is Elite Retreat, both for the quality of speakers as well as the quality of the participants.
This year’s event was exceptional and was highlighted by Gary Vaynerchuk’s keynote address. Gary is an inspiration speaker who has revolutionized the wine industry by using social media tactics. Read more... (204 words, estimated 49 secs reading time)
Here are some of the social media marketing posts that caught my attention this week:
Agent Provocateur uses social media
Lingerie label Agent Provocateur is entering social media through a blog, Facebook and a Twitter feed, while staying away from its flirty, seductive image of the past. “This is the first time a luxury fashion brand has launched a provocative social-media campaign tying together their various data-linked platforms, like a multi-entry daily blog, Twitter feed and Facebook,” StrawberryFrog’s CEO said. Read more... (321 words, estimated 1:17 mins reading time)
eMarketer estimates that last year nearly 80 million people, 41% of the US Internet user population, visited a social network site at least once a month. That is an 11% increase over 2007. By 2013, an estimated 52% of Internet users will be regular social network visitors.
“The steady stream of social network updates and news is now a weekly—or even daily—habit for many online users,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report, Social Networks: Five Consumer Trends for 2009. “That stickiness is good news for social networks.”
Read more... (239 words, 2 images, estimated 57 secs reading time)
Interesting post on techcrunch about how Dell is offering exclusive discounts to its Twitter followers.
Dell has found a way to use Twitter to generate sales. In December InternetNews reported that Dell has produced $1 million in revenue over the past year and a half through sale alerts via Twitter. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.
Read more... (256 words, 1 image, estimated 1:01 mins reading time)
