The use of social networks is certainly a worldwide phenomena according to eMarketer and comScore. According to comScore Media Metrix, in Europe, 75% of Internet users ages 15 and older visited a social network site in December 2008, up from 61% one year earlier.
More than 210 million people in Europe visited a social network site during the month.
“Social network usage is growing substantially in many world regions, in several cases surpassing the usage levels seen in the US,” says Debra Aho Williamson, eMarketer senior analyst.
Read more... (141 words, 1 image, estimated 34 secs reading time)
According to comScore , U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4% versus December 2008.YouTube led the growth charge, accounting for 91% of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million viewers for the first time.
“Even though YouTube continues to gain the most online video viewers, it barely monetizes those billions of monthly streams,” said David Hallerman, senior analyst at eMarketer “That underpeformance continues to leave the door open for its competition to take in more of the still-growing video ad revenue pie.” Read more... (204 words, 1 image, estimated 49 secs reading time)
Interesting data from Nielsen Online that two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time
“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large.”
Other key findings include: Read more... (282 words, 1 image, estimated 1:08 mins reading time)
Some more social marketing posts that have caught my attention
MySpace CEO Bullish On Mobile
After unveiling a revamped MySpace Mobile earlier this week, MySpace co-founder and CEO Chris DeWolfe said Thursday that the social network is looking into further mobile initiatives including portable playlists, location-based applications and mobile commerce.
U.S. Social Network Users To Grow 44% By 2013
The number of people in the U.S. who use social networks at least once a month will increase 44% to 115 million in 2013 from 79 million in 2008, according to a new eMarketer report. Read more... (479 words, estimated 1:55 mins reading time)
I was off the grid last week, but as I work my way through my RSS reader here are some of the things that caught my attention
Building Your Own Reputation Management Dashboard
Marty Weintraub of AIMClear Blog has written up a one-of-a-kind tutorial explaining how to monitor your online reputation from a central dashboard, deploying various free services, data stream providers, etc. What makes this article so good is that Marty includes step-by-step instructions with plenty of screenshots. Read more... (294 words, estimated 1:11 mins reading time)
Interesting interview by eMarketer recently with David Tryder, Manager Interactive & Relationship Marketing for Dunkin’ Donuts
A couple of interesting points from the Interview:
eMarketer: Dunkin’ Donuts ran a two-day Facebook event in January. What was the purpose? Read more... (406 words, estimated 1:37 mins reading time)
Interesting interview by eMarketer recently with Jeff Benjamin, the award-winning creator of online viral campaigns for Burger King.
Here are a couple of interesting points from the interview:
eMarketer: The Crispin Porter + Bogusky employee handbook goes into the agency’s philosophy. One point is, “Keep money in context.” What does that mean? Read more... (517 words, estimated 2:04 mins reading time)
Great post by Lee Odden on how to find Twitter accounts for brands, companies, executives, analysts and journalists via directories and lists.
Some of the resources that Lee identified are:
Twibs.com – Alphabetical Directory and search engine of 5,368 businesses on Twitter with a voting option to see which profiles are featured on the home page. Each business Twitter account has a profile showing latest Tweets and others’ Tweets about that user.
Twellow.com – Directory and search engine of Twitter users. Allows customization of profiles, categories and addition of links to other social services. Grabs publicly available messages from Twitter then analyzes and organizes them into the categories found at Twellow.com. Users can add themselves also. Features “Twellowhood” to find local Tweeple. Read more... (282 words, estimated 1:08 mins reading time)
Interesting article on econsultancy about how to successfully measure social media campaigns. Chris Lake who wrote the article takes an interesting approach in that he says:
Rather than focusing on the smaller, campaign-specific metrics, such as traffic from Twitter or the number of fans on Facebook, wouldn’t it be better to look at how it helps to shift the most important business KPIs, such as sales, profits, as well as customer retention and satisfaction rates? To do this effectively, you’ll need to give your social media strategy time. Like a good wine, it needs to breathe. In doing so you will be able to look at your overall business performance, as well as the performance of your social media campaigns over the duration. Read more... (318 words, estimated 1:16 mins reading time)
This is a preview of
10 ways to measure a social media campaign
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Read the full post (318 words, estimated 1:16 mins reading time)
If you are a Twitter user, or don’t understand what the fuss is about, then take five minutes and let John Stewart explain it!
Permanent link to this post (55 words, estimated 13 secs reading time)
