According to comScore , U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4% versus December 2008.YouTube led the growth charge, accounting for 91% of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million viewers for the first time.
“Even though YouTube continues to gain the most online video viewers, it barely monetizes those billions of monthly streams,” said David Hallerman, senior analyst at eMarketer “That underpeformance continues to leave the door open for its competition to take in more of the still-growing video ad revenue pie.”
Other notable findings by comScore in January 2009 include:
- 76.8% of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 356 minutes of video (approximately 6 hours), up 15% versus December.
- 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer).
- 54.1 million viewers watched 473 million videos on MySpace.com (8.7 videos per viewer).
- The duration of the average online video was 3.5 minutes, up from 3.2 minutes per video in December.
- The duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top ten.
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