The use of social networks is certainly a worldwide phenomena according to eMarketer and comScore. According to comScore Media Metrix, in Europe, 75% of Internet users ages 15 and older visited a social network site in December 2008, up from 61% one year earlier.
More than 210 million people in Europe visited a social network site during the month.
“Social network usage is growing substantially in many world regions, in several cases surpassing the usage levels seen in the US,” says Debra Aho Williamson, eMarketer senior analyst.
Though there are many activities that people can engage in on social network sites—games, applications, listening to music—the key benefit is that they are an easy way to stay in touch and share information with friends and acquaintances.
“Socializing online is simply not going away,” says Ms. Williamson, “in any part of the world.”
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