I was off the grid last week, but as I work my way through my RSS reader here are some of the things that caught my attention
Building Your Own Reputation Management Dashboard
Marty Weintraub of AIMClear Blog has written up a one-of-a-kind tutorial explaining how to monitor your online reputation from a central dashboard, deploying various free services, data stream providers, etc. What makes this article so good is that Marty includes step-by-step instructions with plenty of screenshots.
Build a social media plan that never sleeps
Brands should take a cue from the success of Twitter and Facebook and begin to engage their customers in dialogue about their lives and wants, according to Reid Carr, president of Red Door Interactive. “Jump on the bandwagon now, and remain in the conversation for the long haul,” Carr writes
How to bond with customers, 140 keystrokes at a time
Mike Schaffner, an information-technology executive in Houston, was a Twitter skeptic at first, but he has come to see microblogging as a cheap and easy way for businesses to connect with consumers. “Even if your company isn’t ready for Twitter, it might be wise to defend your brands with the social media world before the cyber-squatters and hoaxers beat you to it,” he advises.
Social Media Provides Valuable Customer Insight
57 percent of respondents said social media is more valuable today to their marketing activities, while 27 percent reported that social media is the core element to their social media strategy.
What Social Media Can Learn From Email Marketing
Many social media challenges can benefit from hard won lessons we’ve learned through email marketing.
Twitter Useful For B2B Marketers
Some 56% of Twitter users say they use the online social communication site for business-related purposes
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I love people who state the obvious “Social Media provides valuable customer insight” really? This is why traditional news is being replaced by social news sites. The obvious is hardly stated and events are current. The con’s being you sometimes get false information….is there no perfect option out there?