A new report from MarketingProfs Twitter users are interested in learning new things and getting information in a timely manner.
The study of some 425 Twitter users found that nearly 100% respondents agreed with the statements “I value getting information in a timely manner,” and “I find it exciting to learn new things from people,” while about 80% “like to be connected to lots of people.”
Interestingly when asked whether members of the Twitter community value large numbers of followers respondents appeared to be evenly divided on the matter, as about 50% agreed with the statement “People who have a large number of followers are more respected than those who don’t.” Read more... (226 words, estimated 54 secs reading time)
I read this book a couple of weeks ago and have been meaning to write a review of it. The official title of the book is The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih.
Clara works for Salesforce.com and while the book at times reads like a sales manual for Salesforce.com that does not detract from the useful information in the book. Read more... (157 words, 1 image, estimated 38 secs reading time)
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Book Review: The Facebook Era: Tapping Online Social Networks to Build Better Products
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Facebook is catching up with MySpace in the U.S., according to comScore.
Facebook added about 4 million unique visitors in March to reach 61.2 million and close within 9 million of MySpace, the top social network in the U.S. But while MySpace’s audience of 70.2 million has shrunk by 4% in the last year, Facebook’s has jumped 72%.
At the current rate of growth, Facebook is poised to overtake its social networking rival in the U.S. in the next few months. The company already surpassed MySpace last year as the most-trafficked social network globally. Facebook this month announced that it crossed the 200 million mark in active users worldwide, while MySpace has an estimated 130 million. Read more... (197 words, estimated 47 secs reading time)
I always love reading future projections where people take a little bit of information and then extrapolate that into the future. Remember the stock market analyst who projected that the Dow was going to hit 36,000?
Well eMarketer has a new report where they predict that there will be 18.1 million Twitter users in the U.S. in 2010 (that is next year), up from approximately 6 million Twitter users in the U.S. in 2008. To give that 18 million Twitter users some perspective, that would mean that almost 11% of all US internet users would be on Twitter.
Read more... (191 words, 1 image, estimated 46 secs reading time)
Saw this over on Buzz Networker where they linked to a slideshow at O’Reilly Radar on Facebook trends. Click the O’Reilly link for the full presentation of Facebook trends, but here some interesting facts: Read more... (127 words, estimated 30 secs reading time)
- 193+ million users broken down 51% Female and 45% Male
- Largest age group of active users in the USA – 18-25
- Largest growing category in the USA – 55-59 ( with 60-65 not far behind)
- Top countries in Asia for Facebook usage – Indonesia and Hong Kong.
- Only Africa books the trend with more male than female users.
Good interview in eMarketer with Stephanie Busack, Digital Marketing Manager for Bob Evans Farms about how Bob Evans uses social media, especially Twitter. It is interesting to see that they have 12 people involved with their Corporate Twitter account and that Twitter does increase the effectiveness of their other marketing efforts. Here are some of the highlights from the interview.
eMarketer: Have you changed the online strategy and ad messaging to reflect changes in the economy?
Stephanie Busack: Like any business, we’ve had to rethink what we’re doing and be more cognizant about where we spend our marketing money. Read more... (548 words, estimated 2:12 mins reading time)
This is not a social media post.I was in NYC for the TGL Classic which is a race to not only to raise money but to also promote the awareness of lung cancer. The Labrecque family do an fantastic job putting on the race and their were over 10,000 runners this year. This was the 6th year that ‘Team Tammi” has competed. Lung Cancer is a disease that hit home to be in 2001 when my wife, a non-smoker, was diagnosed with it. Her story can be found on her Time For Living web site.
Permanent link to this post (97 words, estimated 23 secs reading time)
It’s been a while since a story about social retailing has caught my eye. So I was interested to read an article on Adage titled “Online Shopping Goes From Solo Experience to Social Interaction“.
For those of you not familiar with the concept of social retailing, first a little background information. The consensus in the retailing world is that off-line shopping is a collaborative experience while shopping online is a solo endeavor, devoid of the interaction many consumers seek. You don’t get a group of people huddled around a computer monitor discussing whether an outfit would look good on someone. Read more... (514 words, estimated 2:03 mins reading time)
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Is social retailing ready for prime time?
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A mediapost article reported that total video streams increased almost 9% to 9.7 billion in March. As expected, YouTube dominates the video streaming market with nearly 5.5 billion streams in March. Interestingly, Hulu was second with 348.5 million streams and Yahoo third with 231.8 million.
Hulu.com is a partnership between News Corp. and NBC’ and is now a solid second to YouTube in online video. It continued its steady rise in March increasing streams about 10% and adding about 600,000 unique viewers for a total of 9.5 million. Another traditional media site is Fox Interactive Media who are fourth with 207.5 million streams; up from 194.3 million in February Read more... (182 words, estimated 44 secs reading time)
Good interview in eMarketer with Annie Young-Scrivner who is Chief Marketing Officer and Sales VP at Quaker Foods & Snacks about how Quaker Foods is using social media to market oats. Excerpts from the interview are below:
eMarketer: How is the new slogan, “Go Humans Go,” expressed in Quaker’s digital marketing efforts?
Annie Young-Scrivner: Quaker saw real success by engaging consumers via social media through our “Start with Substance” campaign. We have continued to connect with our customers in this way with the Go Project through blogger engagement, activity on Twitter and Facebook, and upcoming integrations with digital communities like CafeMom and BabyCenter.com. Read more... (443 words, estimated 1:46 mins reading time)
