Facebook announced this week that it added its 200 millionth user on April 8, 2009. The US had more Facebook users than any other country. However, the largest concentration of users was in the Eastern US and Western Europe.
In Q1 of this year, the fastest-growing segment of the US Facebook population was people ages 26 to 44, and other countries will undoubtedly follow that path. See our earlier post on this called the Graying of Facebook.
The challenge for Facebook and advertisers is to get users to click on ads, as brands are still looking for ways to leverage the social networking space.
Facebook and other social networking sites are providing opportunities for brand marketers to get feedback from users—and even sometimes engage in direct conversations.
“Learn about real or perceived problems relating to your product or customer service—and unleash the wisdom of the user,” said Geoff Ramsey, eMarketer CEO. “By looking, listening and lounging, marketers can gain valuable insights concerning online and offline campaigns.”
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