Book Review: The Facebook Era: Tapping Online Social Networks to Build Better Products

I read this book a couple of weeks ago and have been meaning to write a review of it. The official title of the book is The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih.

Clara works for Salesforce.com and while the book at times reads like a sales manual for Salesforce.com that does not detract from the useful information in the book.

What I really liked about the book is that not only is it focused on the B2B segment of social networking, but the book is full of great case studies of how actual businesses are using social networking today. One great chapter is how to use social networks for generating and qualifying sales leads. Clara includes several simple but non-obvious ideas that any business can start implementing.

Overall this book is a very good read and well worth the price.

David Wilson

I have been in providing Search Engine Optimization (SEO) services to clients for the last 8 years. I believe that SMO is where all the online services are going to converge over the next 18 months.

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