A mediapost article reported that total video streams increased almost 9% to 9.7 billion in March. As expected, YouTube dominates the video streaming market with nearly 5.5 billion streams in March. Interestingly, Hulu was second with 348.5 million streams and Yahoo third with 231.8 million.
Hulu.com is a partnership between News Corp. and NBC’ and is now a solid second to YouTube in online video. It continued its steady rise in March increasing streams about 10% and adding about 600,000 unique viewers for a total of 9.5 million. Another traditional media site is Fox Interactive Media who are fourth with 207.5 million streams; up from 194.3 million in February
It appears that traditional media outlets are finally getting the online video space. The NCAA Men’s Basketball tournament in March was heavily promoted on and offline and CBS said unique visitors to its March Madness on Demand video service increased 60% over last year to 7.5 million, and total video and audio was up 75% to 8.6 million hours. CBSSports.com alone generated 38.2 million streams last month and 3.3 unique video viewers.
Hulu Second Biggest Video Site http://tinyurl.com/c6v6nn